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Iamota, a mobile application service provider, recently launched a service called ‘Iamota Impact’. This service is targeted toward retailers and small business owners and it will help them come up with effective mobile marketing campaigns. Iamota is confident that their service will find lots of takers as mobile advertising is considered hot in the retail sector.
With this service, retailers will be able to create an account in Iamota’s website. Through this, they will have access to a number of mobile users with whom they can interact and try to sell their products or services. They can send text messages with product information, discount coupons, contests, polls, and so on. All this is done on an opt-in basis, which means mobile users will have the choice to opt in or opt out of any of these marketing campaigns. This means a win-win situation for both the retailer and the end user. While the retailer is able to target his consumers more effectively, the consumers have the right to either accept or deny his offers, thus making it extremely easy for both the parties involved.
As of now, this service works with Alltel, AT&T, Boost, Sprint, T-Mobile, Verizon, and Virgin Mobile. The makers of Iamota Impact are confident that their service will reduce the complexity in the mobile channel and help business owners reach their target consumers more effectively without spending big bucks.
In my opinion, services like this, which are targeted toward retailers and small business owners, are extremely important for the growth of mobile marketing and advertising industry, as retail industry is one industry which can use mobile advertising and marketing very effectively to its advantage.
Tags: Alltel, AT&T, Boost, Iamota, Iamota Impact, mobile advertising, mobile application, mobile channel, mobile marketing, mobile users, opt in basis, retail industry, retailers, Sprint, T Mobile, text messages, Verizon, Virgin Mobile
Technorati Tags: Alltel, AT&T, Boost, Iamota, Iamota Impact, mobile advertising, mobile application, mobile channel, mobile marketing, mobile users, opt in basis, retail industry, retailers, Sprint, T Mobile, text messages, Verizon, Virgin Mobile
Categories: Cell Phone Advertising.
Two things.
1. TELSTRA has partnered with WPP, a well-known marketing group, to try its hands on mobile advertising in its mobile portal called BigPond. WPP will help advertisers run their ads in the mobile portal and so far, some big names like Proctor and Gamble, Ford, Volvo, HSBC, Motorola, and Kraft have booked their space for advertising in this mobile portal.
2. Vodafone has come up with what it calls a mobile advertising rulebook, which will enable advertisers run their ads in the network. Pepsi, Coke, and 20th Century Fox are some of the names associated with this advertising campaign. In addition to that, Vodafone has also come up with a completely ad-funded mobile channel called Free4me, which as the name suggests, is free for customers. Customers will be able to watch television shows and various other programs in this channel.
I actually foresee a day when there will be more sponsors for a mobile TV show than an actual television show, the former being ad-funded and completely free for customers. I’d also like to add, that day is not too far away.
Tags: 20th Century Fox, BigPond, Coke, Ford, Free4me, HSBC, Kraft, marketing, mobile advertising, mobile channel, mobile portal, Mobile TV, Motorola, Pepsi, Proctor and Gamble, TELSTRA, Vodafone, Volvo, WPP
Technorati Tags: 20th Century Fox, BigPond, Coke, Ford, Free4me, HSBC, Kraft, marketing, mobile advertising, mobile channel, mobile portal, Mobile TV, Motorola, Pepsi, Proctor and Gamble, TELSTRA, Vodafone, Volvo, WPP
Categories: Cell Phone Advertising.
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