Google’s Holiday Gift To You - Mobile Coupons

The holiday season has started. People are gearing up to buy lots of stuff. Businesses are preparing to increase their sales by offering plenty of offers, discounts, and more. In this situation, what can a company like Google do to help a customer like you? Very simple – they can help you find the best offers in town. And how do they plan to do that? The answer, again, is very simple – mobile coupons.

That’s right folks. Finding the best deals in town this holiday season has become a lot simpler. Holiday season sales, discounts, deals, and offers – you can find it all on your mobile phone in the form of mobile coupons. You can simply show these coupons to the retailer (or wholesaler depending on who offers the discounts) and redeem the offer.

So, what actually happens is

1. A local business, an electronics showroom for example, adds a mobile coupon to Google Local Business Center listing.

2. You go to google.com on your mobile phone and search for some good deals on DVD players.

3. The Place Page shows that a showroom nearby offers a 10% discount on Blu-ray players and gives three Blu-ray discs for free.

4. You get a message which says that you should show the coupon on your phone at the participating business to redeem the offer.

5. You go to the showroom, show the mobile coupon, and buy the DVD player at a discount and get all the free stuff.

6. You walk away with a big smile on your face.

Sounds simple enough, doesn’t it? What this means to you, and millions of other mobile users, is that you do not have to go through newspapers, magazines, and billboards looking for the best deals this holiday season. You can get all the information you want on the go right on your mobile phone. It is a lot more convenient and saves a lot of time as well. So, get ready to shop till you drop.

Categories: Google, All things mobile phones.

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Get ready for mobile coupons

A recent survey from Juniper Research says that mobile coupons will become very popular in a few years and retailers would send around 3 billion mobile coupons by 2011.

Mobile coupons, in my opinion, are a brilliant way for a retailer to connect to his customers directly. It is way more effective than the coupons you find in newspapers and magazines. Most people, including yours truly, often forget to make use of the coupon clips within the required timescale. I, for one, collect various coupons from newspapers and magazines but hardly make use of them because most of the times I forget to take them when I go shopping. With mobile coupons, there is no such problem. You get a coupon in your text message and all you have to do is show it to the retailer/shop owner the next time you shop for something. Since we always have our mobile phone with us, it becomes easier.

QR codes can be a good idea, but then you can’t expect everyone to have a mobile phone with camera facility to scan the ads. But still, it’s a very good technology that can be used effectively.

We’ve already seen some examples where mobile coupon campaigns have been quite successful and I think it will continue to be so. Like I’ve always said, the most important thing is to provide value to people. If you do so, you’ll always find takers.

Categories: Cell Phone Advertising, All things mobile phones.

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Mobile coupon is the way to go?

Cellfire, a mobile coupon service provider, was recently in the news for having teamed with some big names in the market to test the impact of mobile coupons in the U.S. Procter & Gamble, Clorox, General Mills, Del Monte, and Kimberly-Clark are some of the big names that have joined this effort, along with retail giant Kroger.

Cellfire has made a name for itself in mobile marketing by being one of the top providers of mobile coupons and discount offers to customers via mobile phones. Now, by teaming up with the big names mentioned above, Cellfire is planning to experiment with mobile coupons on a large level, across the country.

The reason why these big names have come together to experiment with mobile coupons is simple. In the recent past, there has been some encouraging news about mobile coupons and their success rate, which has kindled the interest of the aforementioned brands. Especially, the success of My Subway Mobile has made a lot of people take note of mobile coupons.

According to a recent report, the redemption rate with ordinary coupons is around 2%, whereas the redemption rate with mobile coupons is 5%, making it way more effective. The reason is not hard to find – customers don’t have to do anything extraordinary to make use of these mobile coupons. All they need to do is, sign up to the offer, get text messages, and while shopping, simply show the text message to the retailer to make use of the offer or discount. Can’t get any simpler, can it?

If this test becomes a success, we can say goodbye to traditional coupons as we can get everything we want in our mobile phone.

Categories: Cell Phone Advertising, All things mobile phones.

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My SUBWAY Mobile - Get text alerts on your favorite food items on the go

We all love food. We all spend money on food. Now, how about getting a little something in return? SUBWAY has come up with one such plan for its customers.

SUBWAY, a famous restaurant chain, has come up with a mobile based service that has got a lot of its customers interested. My Subway Mobile.com is a website where you can go to and register your details to get text message notifications on various offers, discount coupons, and more.

The people behind SUBWAY are smart enough to understand the impact of mobile advertising and have come up with the plan of sending mobile coupons to customers. A recent report states that mobile coupons are way more effective than ordinary coupons – simply because, people don’t carry coupon clips wherever they go. They tend to forget to take them when they go out and most importantly, they tend to forget to use them within the required timescale. So, SUBWAY has decided to send mobile coupons to its customers through My SUBWAY Mobile, which I think is a great idea. This way, everyone can make use of the offers without fail. After all, no one leaves their home without their mobile phone and the mobile coupon redemption rate will be obviously very high than ordinary coupon redemption rate.

SUBWAY has clearly mentioned in its site that the information of users will be used only to send them offers and mobile coupons and for nothing else. Still, if you want to unsubscribe from this plan, you can simply do so any time you want without any hassle. As of now, SUBWAY mobile service is available in the areas of Buffalo, New York, Seattle, and WA.

Categories: Cell Phone Advertising, All things mobile phones.

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