 |
Latin-Pak, a well-known Hispanic direct marketing company based in California, is the latest entrant into the big, happening world of mobile marketing. With over 12 years of direct marketing experience, Latin-Pak decided that it’s about time it tried its hands on mobile marketing. Latin-Pak plans to reach its target customers through text messaging (SMS), MMS, and WAP. Latin-Pak is pretty confident that it will be able to pull of some good results in its mobile marketing venture and the reasons are not hard to find.
Latin-Pak’s mobile database consists of 2.5 million mobile users who are open to mobile adverts.
Hispanics are among the most active mobile users in the U.S.A. – says a research firm.
Hispanics spend a good deal of time using services such as SMS and MMS apart from talking, which is a huge plus for mobile marketers.
Mobile phone is the primary mode of communication for more than 30% of Hispanics and they have it all the time, which makes it perfect for mobile marketers.
Well; seems Latin-Pak is in for a smooth ride. It’ll be interesting to keep track of its progress in the coming days. Well; that’s what I’m supposed to do; right?
Tags: direct marketing, Hispanic, Latin Pak, marketing, MMS, mobile advertising, mobile adverts, mobile database, mobile marketers, mobile marketing, mobile users, SMS, text messaging, WAP
Technorati Tags: direct marketing, Hispanic, Latin Pak, marketing, MMS, mobile advertising, mobile adverts, mobile database, mobile marketers, mobile marketing, mobile users, SMS, text messaging, WAP
Categories: Cell Phone Advertising.
Copyright © 2007 - 2008 Cellphone-Advertising.com - All Rights Reserved. Where Cell Phones Become Mobile Adverising.