Yahoo’s plans to dominate mobile internet

For long I’ve been focusing on Yahoo’s growth in the mobile internet market. From innovative mobile applications to strategic partnerships with companies all over the world, Yahoo is going great guns in the mobile internet market.

Recently, I read an article on Yahoo in a PR site which explained Yahoo’s plans in the mobile world. Usually I read such press releases with a pinch of salt, as things are often hyped and there is a lot of jargon involved. But surprisingly, this was very simple and to the point. I noticed a couple of very good points which I’d like to share with you.

Yahoo’s policy as far as mobile internet is simple. It focuses on three things.

1. Offering the best possible search facility in mobile phones

2. Serving the customers with relevant, targeted, useful ads

3. Being utmost careful in handing users’ private information and take their privacy very seriously

In my opinion, this is perhaps the best possible way to reach the top spot in mobile advertising industry. In Yahoo’s case, it becomes even more important to reach the top spot in the mobile internet market, as it has a point to prove to a lot of people. Ever since the Yahoo-Microsoft deal failed, people have been skeptical about Yahoo and there is a lot of pressure from its investors too. In such a scenario, grabbing the top spot, even if it’s only in the mobile space and not in the online space, could prove a thing or two to people.

I think Yahoo has everything to become the top dog in the business. It has useful mobile applications like onePlace, oneSearch, and oneConnect, all of which have been received well by mobile users. It also has made partnerships with a lot of companies and it is now said to have the potential to reach a whopping 600 million users. The only thing that needs to be seen is how Yahoo competes with a company that is hell bent on gaining the top spot in the mobile industry – Google.

Categories: Cell Phone Advertising, All things mobile phones, Yahoo, Mobile Web.

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What does Yahoo - Microsoft deal mean for Google?

By now, I think everyone and their mother knows about Microsoft’s proposed buyout of Yahoo! And you should, because if it were to happen, it would be undoubtedly the biggest and the most important acquisition ever made in the industry. Now, what does this deal mean for mobile industry? A lot.

Firstly, we all know that Yahoo Go Mobile is a huge success and it’s really a brilliant interface which offers you the best of browsing experiences and the best of applications. Now, if Microsoft were to integrate Yahoo Go Mobile in its Windows Mobile, it could be huge. Though you can already download Yahoo Go Mobile on Windows Mobile, hardly anyone does. By integrating it into Windows Mobile, Microsoft could simply rejuvenate its Windows Mobile market and Yahoo could reach millions and millions of users effectively.

Yahoo Maps, as we know, is the market leader and when combined with Windows Mobile, it could be a potent rival to Google Maps.

Yahoo Mail, undoubtedly, is way better than Microsoft’s mail service and if integrated into Windows Mobile, could be a huge success. Already, Yahoo Mail is used widely on the iPhone.

When it comes to Instant Messaging, both Yahoo and Microsoft have winners in Instant Messenger and Windows Live Messenger respectively. When these two merge, they could cater to a huge market and be far more effective.

Yahoo already provides the widgets for iPhone and it has been popular with users. If Microsoft could use these widgets on its Windows Mobile devices, it would make them even more compelling for the users. Most importantly, Microsoft will be in a position to tackle the iPhone competition, which already uses Yahoo widgets.

Photos and Sharing would become far more comfortable and easier for the users, as they will be able to access Flickr and Windows Live Spaces, both of which are extremely popular.

Last but not least, if Yahoo and Microsoft did come together, the search app would become far more powerful and could pose a serious threat to Google’s dominancy in the search market.

So, a lot is being speculated on this proposed buyout and it would be interesting to see the developments from now on. It will also be interesting to see what Google does to face this giant of a competition. Interesting times ahead people, watch this space closely.

Categories: Cell Phone Advertising, All things mobile phones, Yahoo, Microsoft.

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