UGotItFirst - A unique approach to mobile marketing campaigns

Ever heard of on-the-spot mobile marketing campaigns? Well; you are about to. UGotItFirst is a new entrant in the field of mobile marketing which claims it can come up with mobile marketing campaigns in a matter of minutes.

The company’s marketing process works on an opt-in basis and people who wish to become its members should sign up, give their preferences, and request to get information on those preferred products or services. So, when a member gets an ad on his mobile phone, it will be a relevant advert about his preferred product/service which he can make use of. So, the question of intrusive, spam mobile ads and invasion of privacy does not arise in this situation.

Now, what about the on-the-spot mobile marketing campaign? Let’s say, you are a coffee shop owner. It’s been a dull day and you want to do something to boost your sales instantly by offering a 5% discount on all lattes. You can go to UGotItFirst, choose the number of discount coupons you want to send, and specify your target customer segment. In a matter of minutes, UGotItFirst will send those coupons to people in that location who had indicated their wish to get such deals. The campaign is targeted – the coupon only goes to someone who wishes to get it and he/she is nearby your coffee shop, thereby making it even easier to get a sale.

Apart from this, the company has also got mobile based offers upon completing which mobile users will be paid for. You may have to take part in a survey and complete a poll and you’ll be paid for that. While the amount may not be big, you can always do with a little bit of cash, right?

Despite being a new entrant, there is a lot of buzz about this company in the market. Launched on March 13th, UGotItFirst already boasts of 2000 registered users. Good times, I tell you.

Categories: Cell Phone Advertising, All things mobile phones.

2 comments.

Mobile advertising in Vietnam

According to a recent report from VNPT (Vietnam Post and Telecommunications Group), mobile marketing is slowly becoming popular in Vietnam.

Vietnam has over 30 million mobile users and ever since VNPT started to collaborate with a number of national level businesses to come up with mobile advertising services in 2006, the popularity of mobile marketing has gone up a quite a few notches.

Interestingly, a lot of Vietnamese say that mobile marketing gives them a sense of ‘democracy’ – something which they love. True to this fact, the most famous form of mobile marketing in Vietnam is the SMS poll in interactive shows where people can vote for something/someone through text messages.

But the important thing to be noted here is – though the number of mobile users is steadily increasing over the past few years, mobile advertisers say that Vietnam is not yet ready for a full fledged mobile advertising campaign. The reason is ignorance. A lot of mobile users are of the opinion that mobile advertising is all about sending spam messages to users. So, understandably, it will take some time to make them understand what mobile advertising actually is.

Categories: Cell Phone Advertising, All things mobile phones.

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MobiAd - a new mobile advertising service in the Middle East

Zain, a very famous mobile phone service provider in the Middle East and Africa, has joined hands with Javna, a software and wireless solutions firm, to launch MobiAd – a one-of-a-kind mobile advertising service.

People behind this collaborative effort are very confident about their mobile marketing service. In MobiAd, customers can choose the ‘channel’ they are interested in. It could be sports, consumer electronics, marketing, or technology – you can choose the channel and you will get mobile ads accordingly. As a customer, you will also be rewarded with freebies like free local calls, free international calls, free text messages, and random gifts to appreciate your taking part in the mobile advertising service.

This news is very important for a reason. The Middle East market is considered one of the most lucrative markets for mobile advertising and this launch can have a great impact in future. In fact, the mobile advertising market share in this part of the world is estimated at around a whopping $7 billion annually.

This is great news for mobile advertisers in the Middle East. As we already know, Asia is a little ahead of other markets in terms of mobile advertising technologies and the revenue generated. But with efforts like this, other markets are catching up very fast, which is good for the mobile advertising industry as a whole.

Categories: Cell Phone Advertising, All things mobile phones.

1 comment.

Mobile coupon is the way to go?

Cellfire, a mobile coupon service provider, was recently in the news for having teamed with some big names in the market to test the impact of mobile coupons in the U.S. Procter & Gamble, Clorox, General Mills, Del Monte, and Kimberly-Clark are some of the big names that have joined this effort, along with retail giant Kroger.

Cellfire has made a name for itself in mobile marketing by being one of the top providers of mobile coupons and discount offers to customers via mobile phones. Now, by teaming up with the big names mentioned above, Cellfire is planning to experiment with mobile coupons on a large level, across the country.

The reason why these big names have come together to experiment with mobile coupons is simple. In the recent past, there has been some encouraging news about mobile coupons and their success rate, which has kindled the interest of the aforementioned brands. Especially, the success of My Subway Mobile has made a lot of people take note of mobile coupons.

According to a recent report, the redemption rate with ordinary coupons is around 2%, whereas the redemption rate with mobile coupons is 5%, making it way more effective. The reason is not hard to find – customers don’t have to do anything extraordinary to make use of these mobile coupons. All they need to do is, sign up to the offer, get text messages, and while shopping, simply show the text message to the retailer to make use of the offer or discount. Can’t get any simpler, can it?

If this test becomes a success, we can say goodbye to traditional coupons as we can get everything we want in our mobile phone.

Categories: Cell Phone Advertising, All things mobile phones.

2 comments.

Iamota Impact - Mobile marketing service for retailers

Iamota, a mobile application service provider, recently launched a service called ‘Iamota Impact’. This service is targeted toward retailers and small business owners and it will help them come up with effective mobile marketing campaigns. Iamota is confident that their service will find lots of takers as mobile advertising is considered hot in the retail sector.

With this service, retailers will be able to create an account in Iamota’s website. Through this, they will have access to a number of mobile users with whom they can interact and try to sell their products or services. They can send text messages with product information, discount coupons, contests, polls, and so on. All this is done on an opt-in basis, which means mobile users will have the choice to opt in or opt out of any of these marketing campaigns. This means a win-win situation for both the retailer and the end user. While the retailer is able to target his consumers more effectively, the consumers have the right to either accept or deny his offers, thus making it extremely easy for both the parties involved.

As of now, this service works with Alltel, AT&T, Boost, Sprint, T-Mobile, Verizon, and Virgin Mobile. The makers of Iamota Impact are confident that their service will reduce the complexity in the mobile channel and help business owners reach their target consumers more effectively without spending big bucks.

In my opinion, services like this, which are targeted toward retailers and small business owners, are extremely important for the growth of mobile marketing and advertising industry, as retail industry is one industry which can use mobile advertising and marketing very effectively to its advantage.

Categories: Cell Phone Advertising.

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