Associated Press Mobile News Network’s incredible growth

The Associated Press Mobile News Network released the statistics for the month of August last week. Needless to say, the numbers are quite big. Let’s take a look.

1. The mobile news network got more than 16 million page views for the month of August.

2. 948 news organizations have signed up so far with the Mobile News Network to provide content, making it one of the most comprehensive news networks available today. It is worth mentioning that when AP launched this Mobile News Network on the 5th of May this year, only 107 news organizations were onboard. In other words, the network has had an incredible 786% growth, which is unprecedented to say the least.

3. While the mobile site www.apnews.com/mobile accounts for only 5% of the total traffic, a whopping 95% of the traffic for the network comes from Apple iPhone and iTouch. AP’s decision to optimize its news network for the iPhone proved to be extremely successful.

4. This news network has proved to be a great source for local news. More than a million local stories were read by mobile users during the month of August alone. In fact, local news is the second most widely read item in the network after top stories. California singlehandedly accounts for 20% of the total local content traffic.

5. According to statistics, mobile users access the network all through the day – right from 7 a.m. to 10 p.m. The traffic on weekdays and weekends pretty much remains the same.

6. Each wireless user that accesses this network views 37 pages per month on an average.

7. The most accessed news items are – Top stories, local news, sports news, entertainment, and photos – in the same order.

I can think of two important reasons behind the success of AP’s Mobile News Network. First - AP’s decision to use the technology of Verve Wireless for the network and second - its decision to optimize its mobile news network for the iPhone. Verve Wireless’ patent pending technology has made AP’s Mobile News Network one of the easiest sites to access from a mobile phone. And by optimizing its network for the iPhone, AP has cashed in on the buzz of iPhone big time.

Overall, AP’s Mobile News Network is quite a success. With AP planning to expand its network by working closely with publishers, marketers, and news agencies, we can expect a huge surge in growth in the months to come.

Categories: All things mobile phones.

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Mobile News Network from the Associated Press

Joining the list of companies that have launched their own mobile portals, the Associated Press released a multimedia news portal for mobile users called Mobile News Network. This news portal will have everything from local news to national news and international news and you can access it any time you want to, right on your mobile phone.

Unlike the usual run-of-the-mill news sites, the Mobile News Network aims to offer a complete multimedia experience for mobile users as it lets you access photo galleries, videos, and a variety of other news content. You can get your daily dosage of entertainment, breaking news, weather forecasts, sports, and finance right from this portal. Also, you will be able to rate the news items and share them with your friends on the go, which I think is a very useful feature.

If you are an iPhone user, you’ll find this news portal even more interesting, as this web application is optimized for Apple iPhone. You can access it from www.iphone.com/webapps. Since it’s optimized to offer a rich experience for smart phone users, AP is sure that they will find this app very appealing. I think this news portal has the potential to serve as a single access point for all sorts of news, especially for smart phone users.

AP has also mentioned that it will release improved versions of this app in future which will have additional content from other broadcasters and special features to improve user experience.

Categories: All things mobile phones.

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