China Mobile takes action against spam mobile ads

China Mobile has set the precedent for mobile phone operators all over the world by taking a strict action against a company which sent spam mobile ads to users.

Last weekend, a media report claimed that Focus Wireless, a subsidiary of Focus Media, was sending spam ads to mobile users. China Mobile, in return, has closed the message service ports through which the spam ads were sent.

Focus Wireless is a company which deals with mobile advertising and has a considerably big customer database, which it purchased from leading operators in the country. These mobile ads are usually sent from the message service ports of big operators. Through these ports, Focus Wireless sends highly targeted ads to the mobile users in its database. Recently, it started sending irrelevant, spam ads to customers and received a lot of flak all over the country. When this was reported to China Mobile, whose service ports are used by Focus Wireless, the response was swift.

China Mobile has three channels through which customers can file a complaint against spam ads. Within 48 hours, you will get a response regarding your complaint, and that is a guarantee from China Mobile. The General Manager of China Mobile said that China Mobile has a strict no-spam policy and it will do everything to make sure customers don’t receive spam ads.

This, according to me, is a very good statement from a responsible mobile operator. Because, spam ads are something people detest the most – in the internet and even more so in the mobile phone. So, this sort of incidents will reinforce customers’ faith in operators.

Categories: Cell Phone Advertising, All things mobile phones.

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