You love your mobile phone; don’t you? You talk to everyone, message everyone, you take pictures with your phone, send MMS, browse the net, transfer data, listen to songs, and what not? But the problematic part is when the bill comes. Admit it; haven’t you thought some times that it would be better if you had a cut in your bill or some sort of a discount? Well; this may be the answer.
MobiMogul is a name probably you might not have heard of. But it might change the way you use your mobile phone forever. It’s a mobile phone advertising network which specializes in producing targeted mobile advertising programs. Wait; don’t say, “Ah; I knew it was coming.” There is a surprise little twist in this mobile advertising program. You can EARN MONEY through this program. I got your attention; right? Read on.
MobiMogul has a unique mobile advertising program called AdTones wherein you, the mobile user, can earn some money. It goes like this. You’ll be provided with a ringback tone which will be some sort of an advertisement for a product/service. So, when a person calls you, he’ll hear the advert instead of the usual ring-ring sound. Now, here’s the main part. If you opt in for this plan, you stand to get a share of the ad revenue generated each time the ad is heard by someone. A part of the revenue is also shared with the mobile service provider. Let me explain.
Firstly, there are three parties involved in this mobile advertising program - The mobile service provider, the advertiser, and the mobile phone user. As an advertiser, you can reach your customers more effectively by making potential customers listen to your ad day in and day out. As a mobile service provider, you can earn some money from the ad revenue generated. As a mobile phone user, you can earn money from the ad revenue generated every time the ad is heard by someone. Doesn’t it sound interesting? I think this is way better than getting text message advertisements or banner ads in your mobile phone. By setting AdTones for your mobile ringback tone, you stand to gain without moving a single muscle and without being interrupted by any means whatsoever. How does it sound?
Here’s the sad part. You’ll have to wait for a month or two to try out this service. MobiMogul is planning to introduce this program in the first quarter of 2008, which I think is not that far. So, prepare yourself. Stop being a boring mobile user, get ready to become a mobile entrepreneur.
Tags: ad revenue, AdTones, advertiser, MMS, mobile advertising, mobile phone, mobile phone advertising, mobile service provider, MobiMogul, ringback tone, text message
Technorati Tags: ad revenue, AdTones, advertiser, MMS, mobile advertising, mobile phone, mobile phone advertising, mobile service provider, MobiMogul, ringback tone, text message
Categories: , Cell Phone Advertising.
Nokia has officially confirmed that it will buy Enpocket, a famous mobile advertising firm based in the US. Nokia Corp has not disclosed the financial details but it has confirmed that the deal would be completed by the end of this year.
Market experts feel this could be a significant move as far as the mobile advertising industry is concerned, as Enpocket is one of the significant mobile advertising firms with an elite clientele. By acquiring Enpocket, Nokia has made its intentions very clear. Its transition from mobile handset maker to a mobile service provider should not be surprising, given the kind of potential mobile advertising industry has. Also, Nokia, in a move against its rivals like Apple iTunes, launched a new site called ‘Ovi’ last month, which includes lots of internet services and gadgets, including an online music store where customers can download music, games, and lots more.
Enpocket has an elite list of clients including MasterCard, Pepsi, Vodafone, BT, Sprint, and more. It has 120 people working for it who are thoroughly experienced in the nuances of the mobile advertising industry. By acquiring such a firm, Nokia has arrived well and truly in the mobile advertising industry.
Tags: Enpocket, mobile advertising, mobile service provider, Nokia
Technorati Tags: Enpocket, mobile advertising, mobile service provider, Nokia
Categories: Cell Phone Advertising, All things mobile phones, Nokia.
Copyright © 2007 Cellphone-Advertising.com - All Rights Reserved. Where Cell Phones Become Mobile Advertising.