Steve Madden’s Plan to Enter the Mobile World

Optimistic predictions about mobile advertising are not new at all. You can find a whole bunch of experts claiming that the mobile phone will become the most sought-after advertising platform in the future. However, when something that validates these claims happens, it surely is exciting.

Steve Madden, a San Francisco based retail shoe brand, has been bitten by the mobile bug and is considering shifting its focus on mobile phone advertising. Jared Horowitz, who is in charge of the business development section of Steve Madden, has stated that it has become an integral part of their digital business.

As of now, only 0.5% of Steve Madden’s revenue is generated by mobile users. The company, however, is hopeful that the revenue will increase significantly in the coming years if they develop a mobile optimized site and drive traffic to it by running innovative mobile advertising campaigns. So, to prepare themselves for the mobile juggernaut, they have come up with a long list of plans. They include

• Developing a mobile optimized WAP site which is easy to navigate.

• Adding lots of interactive features to the site like click-to-call functionality (to help people get in touch with sales persons directly) and mobile social networking functionality (to help people share their favorite stuff with their friends via email, Twitter, or Facebook).

• Adding a Store Locator feature to help people find the nearest Steve Madden store.

• Developing an application for the iPhone and iPod Touch to make it easier for iPhone users to reach the site.

• Setting up multiple revenue streams with mobile web display ads, mobile search ads, and in-app display ads.

• Introducing SMS offers and mobile coupons to engage potential customers.

• Devising innovative mobile marketing strategies to target potential customers.

According to the numbers revealed by the company, the non-optimized site of Steve Madden got more than 55,000 visitors via mobile devices in the month of February. There were more than 300,000 page views and 450 purchases. If they go ahead with the plan and implement the ideas they have come up with, they will be able to get a lot more visitors in a short span of time. More traffic, needless to add, will result in more revenue, which is always good news for any company. It should be interesting to see where Steve Madden goes from here.

Categories: Cell Phone Advertising.

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Motorola’s First Android based Mobile Phone - Cliq

Motorola has come up with its first Android powered mobile phone called Cliq. The phone comes with a responsive touch screen, a slide out QWERTY keyboard, a 5 megapixel camera, and a built-in video and audio player. The USP of the phone is its social networking software called MotoBlur.

What MotoBlur does is simple – it makes mobile social networking a lot easier. All you need to do is enter all your information – email accounts and social networking accounts. MotoBlur syncs everything into a stream and gives you constant updates from various social networking sites. Whenever any of your contacts post a message or send you a mail, it will let you know immediately.

When you switch on the phone, you will see four widgets, or word bubbles as they are usually referred to, on your screen – Happenings, Status, Direct, and Weather. Happenings widget shows you all the posts made by your contacts, Status widget allows you to update your personal status simultaneously on various social networking sites, Direct widget brings you all the private messages, emails, and text messages your contacts send you, and Weather widget gives you weather updates throughout the day.

One of the interesting features of Cliq is that whenever you take a picture or shoot a video with the mobile camera, a small ‘share’ icon appears on the screen. One click and you can share the photo or the video with all your friends on various social networking sites.

In a sense, Cliq is a make or break product for Motorola. The company, as some of you might know, has been going through a rough phase of late and it badly needs to make something happen. Since the success of Razr, the company has not come up with anything worthy enough to be called its successor. Now, after eight long years, Motorola has unveiled what could be the worthy successor of Razr – Cliq. As of now, Cliq is only available through T-Mobile USA. A lot of experts, however, feel that Motorola should join hands with other carriers to make this product a success.

A lot of people also feel that Google sees Cliq as its chance to make its presence felt on a market which is completely dominated by Apple iPhone and Blackberry. If you remember, Google released Android in 2007 and it still has not been able to make its presence felt on the market. As of now, there are only four phone models that run with Android software. So, in my opinion, Google has a lot riding on this phone too. Let us see how it turns out for everyone involved with it.

Categories: All things mobile phones, Mobile Social Networking.

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Facebook Mobile Reaches a New Milestone - 65 Million Active Users

Facebook Mobile has reached a new milestone folks. It now has over 65 million active users from different parts of the world, making it one of the most popular mobile social networking sites in the world today. What makes this news even more incredible is that it has happened in an incredibly short span of time. About eight months back, the number of active users was only around 20 million. Now, it is well over 65 million. In other words, the site has attracted more than 40 million new users in a span of eight months – eight months. Incredible is the only word that comes to my mind.

Let us dissect this achievement a little. There are a number of mobile social networking sites available today. What makes Facebook Mobile so popular among mobile users? From what I have seen so far, I can think of the following reasons.

• It is available in a number of different languages. So, no matter what language you speak, you are likely to find a version of Facebook Mobile in that language.

• There are a large number of Facebook Mobile applications available for different types of handsets including iPhone, Nokia, Sony Ericsson, Motorola, Palm, Samsung, HTC, Windows Mobile, and Blackberry. So, no matter what handset you use, you can access it easily.

• It has come up with innovative features like Facebook SMS which lets you set your status, receive notifications, and send and receive messages via SMS. It is very convenient for people who are not able to log into the mobile site all the time.

• It is available in two formats – an ordinary version which works on any mobile phone and a special version which is meant only for touch screen phones.

Not hard to understand why the website has attracted so many people, isn’t it? In fact, experts say that the site will have more than 100 million users in 2010. Considering its growth in the past few months, it is not hard to believe.

Finally, here’s something for the hardcore Facebook users among you. People on Facebook Blog have announced that Facebook Connect, starting from today, will be available on a number of mobile sites and applications. Well; you knew they had something up their sleeve, didn’t you?

PS: To know more about mobile social networking, you can check out this post.

Categories: All things mobile phones, Mobile Social Networking.

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Customer-centric Mobile Advertising in 2020?

A recent report from OgilvyOne and Acision predicts an interesting scenario for mobile advertising in 2020.

The report says that in about a decade from now, in 2020, mobile phone advertising will be a lot more people-centric. Mobile advertisers, instead of spamming the inbox of the end user with random ads, will start delivering personalized ads which will be customized according to the end user’s preferences and tastes. In other words, the end user will determine what comes into his mobile phone. Since the content will be personalized and useful, a lot of people will be glad to opt into mobile advertising campaigns.

The report also says that the proliferation of 3G and 4G networks will fuel mobile advertising’s growth significantly. It will make services like mobile web, mobile social networking, and mobile TV, which are currently used only by a small percentage of mobile users, a lot more accessible for a large number of mobile users.

The report also goes on to add that the market will not be controlled by a handful of mobile operators in 2020. It is likely to become segmented and a lot of operators might consider offering ad-funded services. This could very well lead to a cohesive, symbiotic environment where both mobile operators and service providers complement each other and offer a lot of value for the end user.

Basically, the report pretty much sums up what I have been trying to say for a while now. If you need a little primer, you can check out this post. The future of mobile advertising, despite the objection of privacy champions, looks bright. In fact, it looks so bright that you can’t even look at it directly unless you are wearing shades.

Categories: Cell Phone Advertising.

4 comments.

The Future of 3G and 4G Services - A Detailed Look

Wanna hear something really incredible? According to TeleGeography, by the year 2013, the addressable market for 3G and 4G mobile services will be, hold your breath, somewhere around 4.5 billion people. In other words, nearly one third of all mobile users in the world will have access to these high speed mobile networks. That is right folks. An unbelievably big number – 4.5 billion wireless subscribers.

It is expected that more than 95% of wireless subscribers in Western Europe will have access to 3G and 4G services in 2013, which is nothing short of amazing. Europe still continues to be the leader as far as mobile market is concerned. Nearly 90% of mobile users in the U.S. and Canada, more than 80% of users in Latin America and Eastern Europe, 70% of users in the Middle East and Africa, and 60% of users in the Asia Pacific region will have access to these next generation cellular services. While it could be said that this is a highly optimistic prediction, the possibility of such an occurrence definitely cannot be ruled out considering the rate at which mobile web and other mobile related services are growing.

I have often argued that India and China are the countries to look for when it comes to mobile services because of their huge population and rapidly developing economies. Now, looking at the numbers above, some of you might wonder why only 60% of users in Asia are expected to have access to 3G and 4G services. The reason is not hard to fathom. The population of China and India is so big that it is nearly impossible for mobile service providers to expand their networks to that extent in such a small period of time. So, even if only 60% of wireless users access 3G and 4G services, it is still a huge achievement.

The most important thing about this news is that it hints at the possibility of a global network of mobile phone users connected by the invisible web of 3G and 4G networks. This, in my opinion, could result in the explosive growth of mobile social networking. The ability to access social networking sites right from their mobile phone at the click of a button is something that every other mobile user, particularly teens and young adults, wants. While this news is certainly exciting, it is not that big of a surprise to me. After all, it is something that we all knew was going to happen sooner than later, isn’t it?

Categories: All things mobile phones, Mobile Social Networking, Mobile Web.

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