Mobile advertising discussion at the World Economic Forum

I’m still checking out the latest happenings at the World Economic Forum at Davos and interestingly, mobile advertising and technology is being discussed quite seriously.

Firstly, let me throw you some numbers. China Mobile adds roughly 6 million new subscribers every month; that’s right, month after month. Going at this rate, it could add 72 million mobile subscribers by the end of this year. Already, there are 3 billion mobile phone users in the world and the number is growing stronger than ever. Sounds amazing; doesn’t it?

A lot of people in the panel, including Google CEO Eric Schmidt, were of the opinion that mobile advertising could be huge. Panel Moderator David Kirkpatrick said that mobile phone is rapidly becoming the de facto internet device, replacing the need of a PC or a laptop for that matter.

Wang Jianzhou, CEO of China Mobile, seconded the opinion of Eric Schmidt that location based mobile advertising could be the future of mobile advertising. He believes that it will enable advertisers to send special, customized information that the subscribers can make use of. As I already discussed, location based mobile advertising, when implemented properly, could be a great way for both advertisers and customers to benefit from each other.

It’s really interesting to see a lot of high profile people discussing the issue of mobile advertising at a stage as big as the World Economic Forum. Mobile advertising industry couldn’t have expected a better way to kick off the new year.

Categories: Cell Phone Advertising.

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