Product Placement in Mobile Phone Advertising

Ever since my last post about mobile video game advertising models, I’ve been asked by a few of my friends to elaborate on product placement, about which I mentioned in my last post.

Product placement is nothing but a refined, more subtle form of advertising. Normally, we’ve got used to ads that scream for our attention – like the ones we see in TV, radio, magazines, newspapers, billboards, and so on. In product placement, advertising is taken to the next step. Adverts will be there – they will be non-intrusive, yet at the same time intelligently placed to capture our attention.

The concept of product placement has been long utilized by movie producers. I hope you remember the super cool car that Will Smith drives in I, ROBOT. The car is Audi RSQ and it was specifically developed for the movie. It was noticed by everyone. Similarly, you can see the lead characters of the hit series 24 driving Ford Expedition. Slowly, product placement is considered the ideal platform to help advertisers reach their target customers.

Product placement is best utilized by mobile advertisers. Like I mentioned in my last post, product placement in mobile video games is a big success and gamers like it that way. Let’s say for instance you like playing football in your mobile phone. Once you get into your virtual gaming environment, you might see players wearing Nike jersey or the scoreboard having the logo of Apple Computers. Ads like these are sure to catch our attention and yet they don’t disturb us in any way.

Mobile phone advertising can gain a lot from the concept of product placement. Mobile phone is private space for the users and they don’t like ads screaming at their face whenever they opt in for a service. So, product placement could be the perfect solution to make customers take notice of the ads and still not feel disturbed by them.

Categories: Cell Phone Advertising, Mobile Games.

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