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We’ve already seen that the usage of QR codes in mobile advertising has been very popular in countries like Japan and Korea. Now, it has transcended yet another boundary and gone to Singapore.
Singapore Press Holdings has introduced this technology called ZapCodes in Singapore. With this, mobile phone users will be able to get more information on a product or service simply by scanning the ZapCode in an advertisement through their mobile phone camera. The ZapCode software, when installed in your mobile phone, will scan the ZapCode, decipher the message, and send more information to you via a WAP site. The WAP site will have more information on the product or service mentioned in the advertisement. The WAP site might have pictures, gift vouchers, discount coupons, or videos.
This technology, as I’ve always said, is way easier than the usual text message stuff that we are used to. Just imagine, which one is easier? Taking a snap of an ad with your mobile camera and getting the info in a jiffy via a WAP site or typing a code and sending it as a text message to a number and waiting for the info to come in another text message?
This technology could be particularly a huge success in the U.S., if implemented properly. According to statistics, more than 60% of mobile phones in the U.S. have in-built cameras and this makes a huge market for QR code based mobile advertising.
Tags: advertisement, cameras, discount coupons, gift vouchers, huge market, Japan, jiffy, Korea, mobile advertising, mobile camera, mobile phones, mobile phone users, qr code, qr codes, singapore press holdings, text message, wap site, zapcode
Technorati Tags: advertisement, cameras, discount coupons, gift vouchers, huge market, Japan, jiffy, Korea, mobile advertising, mobile camera, mobile phones, mobile phone users, qr code, qr codes, singapore press holdings, text message, wap site, zapcode
Categories: Cell Phone Advertising, All things mobile phones.
The fact that text message advertising is the most popular form of mobile advertising is something that everyone knows. However, mobile advertisers are trying their hands on different types of mobile advertising to reach their target customers more effectively. Three such types of mobile advertising are rapidly becoming famous with both mobile marketers and people. They are Bluetooth advertising, video ads, and barcodes or QR codes.
Bluetooth advertising is something I’ve talked about a lot of times in this blog. With more than 60% of mobile phones in North America sporting Bluetooth facility, advertising via Bluetooth is a no-brainer. You can download coupons, audio files, video files, and other things via Bluetooth and this has become very popular with mobile users of late. Not surprisingly, the response rate for such ads has been very impressive.
Video ads are something that is a part of mobile videos these days. Most carriers offer free mobile content in the form of videos funded by adverts. Instead of placing these ads before or after the video, advertisers these days try to intersperse these ads with the content in such a way that people don’t find it odd. Product placement is gaining popularity among mobile marketers these days and they are trying to add adverts to mobile videos in a manner the user won’t find annoying.
QR codes or Quick Response codes are becoming rapidly popular. All you need to do is, scan the code with your mobile camera. Immediately, you’ll get a text message with more details on the ad. It’s that simple. In Japan, like I already said, this technology is a rage and it’s now popular in Europe and parts of the U.S.A.
Tags: advertisers, adverts, barcodes, Bluetooth, Bluetooth advertising, brainer, marketers, mobile advertising, mobile camera, mobile content, mobile phones, mobile users, popularity, product placement, qr codes, quick response, rage, response rate, target customers, text message, video ads, video files
Technorati Tags: advertisers, adverts, barcodes, Bluetooth, Bluetooth advertising, brainer, marketers, mobile advertising, mobile camera, mobile content, mobile phones, mobile users, popularity, product placement, qr codes, quick response, rage, response rate, target customers, text message, video ads, video files
Categories: Cell Phone Advertising, All things mobile phones.
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