Mobile video advertising platform from Velti and Vantrix

Velti, the leading mobile marketing platform and value added service provider, has announced that it has signed a partnership deal with Vantrix, a mobile content delivery company, and will be using its technology in its universal mobile video advertising platform.

This video advertising platform will deliver high quality video content funded by targeted advertisements to mobile users. These video clips are completely free as advertisers pay for them and mobile users can view these clips as many times as they want.

Velti has incorporated a unique technology from Vantrix in this platform which can identify the network conditions and the type of handset a mobile user has and adapt the video content accordingly. This is the reason why they like to call it ‘universal video advertising platform’.

Now, Velti is known for its mobile marketing platforms which are usually good, but this universal video advertising platform, as they like to call it, is very unique for one reason. The ads delivered with the video clips are extremely targeted. In fact, they take three different sets of data into consideration to make sure the ads are rightly targeted.

They are

1. Details from mobile users like age, gender, locality, income range, and so on.

2. Behavioral and contextual data which is provided by the personalization engine from Velti.

3. Carrier, network, and device performance characteristics from Vantrix.

Combining these three sets of data, the platform targets users pretty accurately and delivers highly relevant, highly targeted ads.

This, I think, is a very good example of targeted advertising. Using so many parameters, you can easily break down people into several groups and categorize the ads to be delivered accordingly. Such ads usually stand a good chance of getting clicked by the users, which is exactly what the advertisers want.

Tags: carrier network, content delivery company, contextual data, device performance, good chance, locality, mobile content, mobile marketing platform, mobile marketing platforms, mobile content delivery, mobile marketing, mobile user, mobile users, partnership deal, performance characteristics, personalization engine, targeted advertising, unique technology, value added service, vantrix, video advertising, video clips, video content

Technorati Tags: carrier network, content delivery company, contextual data, device performance, good chance, locality, mobile content, mobile marketing platform, mobile marketing platforms, mobile content delivery, mobile marketing, mobile user, mobile users, partnership deal, performance characteristics, personalization engine, targeted advertising, unique technology, value added service, vantrix, video advertising, video clips, video content

Categories: Cell Phone Advertising, All things mobile phones.

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