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A few days back, the Mobile Marketing Association made an announcement about new guidelines for mobile ads. At the same time, Google announced its decision to come up with custom-made mobile image ads. Now, that is coincidence. But the irony, however, is not in the timing of these two announcements.
Google image ads differ in size from the ad formats specified by the MMA. Let’s take a look at the dimensions.
The MMA specified four different sizes for mobile ads – 300×50 pixels, 216×36 pixels, 168×28 pixels, and 120×20 pixels. However, Google’s banner ads are in the following range – 305×64 pixels, 215 x 34 pixels; 192 x 34 pixels; and 167 x 30 pixels.
When asked about this noncompliance, Google’s authorities said that the MMA’s guidelines were not rules, but just guidelines. They also said that Google image ads are compliant with MMA’s previous guidelines, which they thought were ideal for mobile phones.
Google, though, has promised that it will work with the MMA to improve user experience and work on these noncompliance issues.
Tags: ad formats, banner ads, coincidence, Google, image ads, irony, marketing association, MMA, mobile ads, mobile image, mobile marketing, mobile phones, noncompliance issues, user experience
Technorati Tags: ad formats, banner ads, coincidence, Google, image ads, irony, marketing association, MMA, mobile ads, mobile image, mobile marketing, mobile phones, noncompliance issues, user experience
Categories: Cell Phone Advertising, Google, All things mobile phones, Mobile Marketing Association.
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