I’ve time and again mentioned about India and how it is probably the biggest market for mobile marketers in South Asia and stuff like that. But then, I constantly need to remind the skeptics out there that I don’t talk in air. I do have facts to back up my claims. So, here goes.
The country has a strong mobile subscriber base of over 300 million and has over a 100 million new additions every year. So, needless to say, all eyes are on India as far as mobile marketing is concerned.
ICICI Bank, one of the leading banks in the subcontinent, is enjoying great success with its mobile banking initiative. Ever since the bank started offering mobile banking services, there has been a steady growth in the number of mobile banking subscribers. Similarly, many other banks have introduced mobile banking facility and the number of mobile banking subscribers is getting increased by the day.
Surprisingly, Netcore Solutions, a Mumbai based mobile marketing company, has enjoyed an even bigger success than ICICI. The company specializes in creating permission based mobile marketing campaigns and has had a great success rate so far. Netcore offers a service called MyToday, which offers a variety of mobile phone services like headlines of the day, stock market tips and updates, sports updates, health, astrology, and other things which will be sent to the subscribers as text messages. All these text messages will have a text ad at the bottom. So far, the response has been double positive and the company has enjoyed great success.
The company was launched only in 2006 and within just a span of two years, it has more than four million subscribers now. It gets a whopping 300,000 new additions every month. That’s a mind boggling 10,000 additions every single day.
Read it again. 10,000 new additions every day. And that’s for a single mobile marketing company. India will probably have hundreds of such companies in the next few years. Just imagine the kind of business they can do with targeted mobile marketing.
Are you still wondering why India is considered the next big thing in mobile marketing?Tags: marketing campaigns, mobile marketing company, mobile banking, mobile marketing, mobile phone services, mobile subscriber, text messages
Technorati Tags: marketing campaigns, mobile marketing company, mobile banking, mobile marketing, mobile phone services, mobile subscriber, text messages
Categories: Cell Phone Advertising, All things mobile phones.
Nokia is planning to open a series of training labs called ‘Ad Labs’ which will teach traditional advertising agencies the art of mobile marketing. Nokia revealed its plans at the Cannes International Advertising Festival 2008. Mike Baker, the VP and the head of mobile advertising in Nokia, said that Nokia’s traditional advertising staff will benefit tremendously from this training and the long time goal is to make them competent enough to create highly targeted mobile marketing campaigns for their clients. To begin with, Nokia will start Ad Labs in Boston and London.
This is a very important move as far as Nokia is concerned. Of late, Nokia has been trying hard for an image makeover – from just a mobile manufacturer to a mobile marketing conglomerate. If you take a look at Nokia’s actions in the recent past, there is a definite pattern. It acquired Enpocket, developed its own mobile internet platform Ovi, it joined hands with France Telecom, and now it’s planning to open Ad Labs for mobile marketing training. Could it get any more obvious? Surprisingly, yours truly predicted a Nokia vs. Google scenario some time back and it seems it might come true after all. What do you say?
Tags: ad labs, advertising agencies, cannes international advertising festival, Enpocket, france telecom, Google, image makeover, international advertising festival, marketing campaigns, mike baker, mobile advertising, mobile internet platform, mobile marketing, Nokia, Ovi, traditional advertising, training labs
Technorati Tags: ad labs, advertising agencies, cannes international advertising festival, Enpocket, france telecom, Google, image makeover, international advertising festival, marketing campaigns, mike baker, mobile advertising, mobile internet platform, mobile marketing, Nokia, Ovi, traditional advertising, training labs
Categories: Cell Phone Advertising, Nokia.
South Africa has always been a special market as far as mobile marketing is concerned. With more than 80% of population having mobile phones, mobile phone has almost replaced TV and other such media to become the number one medium for marketing and advertising purposes. To add another feather to its cap, South Africa has introduced something which is truly one-of-its-kind. Soon, university students in South Africa will study a course in mobile marketing.
As incredible as it may sound, it is true. The UCT Graduate School of Business has unveiled a course in mobile marketing which is scheduled to begin next month. This course, I’m told, will focus on getting students used to mobile marketing the right way. It will take a proactive approach to educate the students to reach the 36 million mobile users in the country.
I really hope this course equips students to get acquainted better with mobile marketing techniques and develops an ability to devise different strategies for mobile marketing. Didn’t we hear someone say ‘the future is mobile?’ 
Tags: marketing techniques, mobile marketing, mobile phone, mobile phones, mobile users, proactive approach, south africa, UCT, university students
Technorati Tags: marketing techniques, mobile marketing, mobile phone, mobile phones, mobile users, proactive approach, south africa, UCT, university students
Categories: Cell Phone Advertising, All things mobile phones.
No publicity is bad publicity, they say. If that’s true, then Apple can be proud of what they’ve achieved in the past few days. With the release of the 3G iPhone, they’ve made everyone, including yours truly, say something about it. As you can see for yourself, the internet is full of people expressing their opinions, as mixed as they are, on the new iPhone. Isn’t that what Apple exactly wants?
Thankfully, AdAge has come up with an article that stands out a little from the crowd. It looks at the 3G iPhone as a potential marketing weapon. The new features, the rich look, and the extremely good user interface of the new iPhone make it a very good choice for mobile advertisers around the world. However, instead of the usual banner ads, text message ads, and MMS ads, adverts in the new iPhone will be a lot different.
In the new iPhone, software is the content and content is the software. In other words, marketers will focus on building web applications for the iPhone and market them more effectively. The key is to think of a mobile application and then find out if there is actually any demand for such an application. Once you’ve found out the right app which users might make use of, you’re on your way to market your product or service in the most efficient manner ever. For example, a mobile game developer could come up with a kickass game for the 3G iPhone and allow the users to download it for free. This will give him more publicity and exposure than a measly banner ad or a text message ad. Because apps are something that the users look forward to using, the issue of unsolicited, unwanted mobile marketing is out of question. Check out the article and tell me what you think of it.
Tags: 3G, 3g iphone, adage, Apple, banner ad, banner ads, game developer, good user interface, iPhone, kickass game, MMS, mobile application, mobile marketing, text message ads, text message, web applications
Technorati Tags: 3G, 3g iphone, adage, Apple, banner ad, banner ads, game developer, good user interface, iPhone, kickass game, MMS, mobile application, mobile marketing, text message ads, text message, web applications
Categories: Apple iPhone.
Velti, the leading mobile marketing platform and value added service provider, has announced that it has signed a partnership deal with Vantrix, a mobile content delivery company, and will be using its technology in its universal mobile video advertising platform.
This video advertising platform will deliver high quality video content funded by targeted advertisements to mobile users. These video clips are completely free as advertisers pay for them and mobile users can view these clips as many times as they want.
Velti has incorporated a unique technology from Vantrix in this platform which can identify the network conditions and the type of handset a mobile user has and adapt the video content accordingly. This is the reason why they like to call it ‘universal video advertising platform’.
Now, Velti is known for its mobile marketing platforms which are usually good, but this universal video advertising platform, as they like to call it, is very unique for one reason. The ads delivered with the video clips are extremely targeted. In fact, they take three different sets of data into consideration to make sure the ads are rightly targeted.
They are
1. Details from mobile users like age, gender, locality, income range, and so on.
2. Behavioral and contextual data which is provided by the personalization engine from Velti.
3. Carrier, network, and device performance characteristics from Vantrix.
Combining these three sets of data, the platform targets users pretty accurately and delivers highly relevant, highly targeted ads.
This, I think, is a very good example of targeted advertising. Using so many parameters, you can easily break down people into several groups and categorize the ads to be delivered accordingly. Such ads usually stand a good chance of getting clicked by the users, which is exactly what the advertisers want.
Tags: carrier network, content delivery company, contextual data, device performance, good chance, locality, mobile content, mobile marketing platform, mobile marketing platforms, mobile content delivery, mobile marketing, mobile user, mobile users, partnership deal, performance characteristics, personalization engine, targeted advertising, unique technology, value added service, vantrix, video advertising, video clips, video content
Technorati Tags: carrier network, content delivery company, contextual data, device performance, good chance, locality, mobile content, mobile marketing platform, mobile marketing platforms, mobile content delivery, mobile marketing, mobile user, mobile users, partnership deal, performance characteristics, personalization engine, targeted advertising, unique technology, value added service, vantrix, video advertising, video clips, video content
Categories: Cell Phone Advertising, All things mobile phones.
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