Nokia and France Telecom join hands to offer mobile internet services

The latest joint venture in the world of mobile phones is the one between Nokia and France Telecom. Both companies have stated that the reason behind this JV is to provide mobile based internet services to mobile users in nine European countries.

Both Nokia and France Telecom have mutually agreed to contribute equally toward this JV. According to the agreement, Orange, the mobile phone division of France Telecom, will provide its mobile music store to users. Nokia, on the other hand, will offer location based advertising and search services to Orange’s customers through its digital mapping service. This apart, both Orange and Nokia have agreed to offer mobile video games to users.

Orange’s customers can use these services as often as they want and the charges for Nokia’s services will also be added to their mobile bill, thereby eliminating the need for a separate credit card transaction.

Most people overlook Nokia when they talk about companies that will make big bucks through mobile advertising. But I think Nokia is a serious contender in the race. It started off by acquiring Enpocket, then developed its own mobile internet platform Ovi, and has now joined hands with France Telecom. I already predicted a Nokia vs. Google fight in the mobile advertising industry and going by the actions of Nokia, I think I was right in predicting that. What do you say?

Categories: Cell Phone Advertising, All things mobile phones, Nokia, Mobile Web.

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Listen to inspirational songs on your mobile phone

Finally, here’s a company which is worried about people listening to sexually explicit music every day. The company in picture is uVuMobile, a mobility software and solutions provider. It has joined hands with Watchfire Music, an online music resource. Watchfire Music specializes in inspirational music and sexually explicit lyrics and songs with provocative themes are a big no-no for them. So, they’ve joined hands with uVuMobile to create mobile music stations.

Wait a sec; what on earth is a mobile music station? Pretty simple; you can listen to music on your mobile phone. This partnership aims to launch two music stations named WFM Heart Beat and WFM Quiet Soul. These stations will only broadcast songs that are inspirational and have a positive influence on people who listen to them. Simply put, it’s like a musical version of Dale Carnegie.

Both the parties involved in the partnership are confident that people will find these mobile music stations very useful and this will pave way to generate new revenue streams for them. Any takers?

Categories: All things mobile phones.

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