Greystripe and Simyo to offer free, ad supported mobile games

Greystripe is one company which sure knows the pulse of its customers. Ad supported mobile games are considered the next big thing and Greystripe is sure cashing in on that. First, it was the much-talked-about partnership with Myxer and now here comes another partnership with the German mobile operator, Simyo.

According to this deal, Greystripe will create a games portal which will have more than 800 free mobile games. Mobile users will be able to download them without paying a penny, as all the games are ad supported. Surprisingly, these games are not exclusively available for Simyo subscribers alone. Any mobile user from any mobile network can download these games. The reason is pretty simple.

Both Simyo and Greystripe will split the revenue generated from the targeted ads in those mobile games. So, it doesn’t matter who downloads the game – whether a Simyo subscriber or someone else – as long as the revenue comes in.

Also, one of the highlights of this mobile games portal is that it supports over 1400 handsets, which is a very good thing for mobile users. No matter what handset you have, you’ll be able to download these games. So, this will be pretty popular with users.

Btw, have you guys tried out any of these ad supported mobile games? What are your favorites?

Categories: Cell Phone Advertising, All things mobile phones, Mobile Games.

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Sony BMG and 3 sign deal to provide free music videos on mobile phones

Mobile network 3’s customers will be able to watch free music videos right on their mobile phone from today. 3 has signed a deal with Sony BMG which will allow 3’s customers to enjoy free ad-funded music videos on their mobile phones. There will be a 20-second advert before and after the video, to keep it free of cost. These ads will be highly targeted and relevant, based on your age, sex, and other factors.

People behind 3 believe that this deal will be an instant hit with their customers. And they have a reason to think so. The network has a customer base of 4 million in the UK alone and around 1.5 million of them regularly use its video services. So, by bringing free, ad-funded videos to its customers’ mobile phones, 3 plans to attract more and more customers toward its video services.

3’s music portal has some big names like Alicia Keys, Mark Ronson, and Tings Tings. Also, some of the biggest players in the market like BMW, Pepsi, Microsoft, and Intel have signed advertising contract with 3. So, with a wide range of music videos and an equally wide range of advertising sponsors, 3 can only look forward to a positive response from its customers, which I think will happen soon.

Categories: Cell Phone Advertising, All things mobile phones.

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