With Google gearing up to release Android, Apple gearing up to release its next-gen iPhone, people looked at Microsoft to come up with something new. There were rumors going on that Microsoft was actually planning to release a Zune phone which will be in the league of the iPhone and Blackberry. However, in a recent interview, Robbie Bach, the man behind Xbox, Zune, and Windows Live Mobile, has rubbished these rumors and has made Microsoft’s stand very clear.
Robbie said that Microsoft is not interested in developing an iPhone clone or a Blackberry clone. Instead, the company will focus on making Windows Live Mobile much better than what it is right now.
He also went on to say that people no longer look at their mobile phone as a mere tool for communication. People want to check emails, listen to music, surf the internet, send and receive photos, and watch videos on their mobile phone. So, Microsoft will work on making Windows Live Mobile capable of catering to a wide range of needs of mobile users.
On answering a question on mobile advertising, Robbie mentioned that while mobile phone advertising is certainly the way forward, it will be different from online advertising as it will be more personal.
I personally don’t want to see Microsoft coming up with a smart phone or whatever. We already have enough choices when it comes to mobile phones. What we need is a mobile platform which can take our mobile phone experience to the next level. That’s the reason why I’m excited about Google Android, Apple’s next-gen iPhone, and the improved Windows Live Mobile.
Don’t you think it’s easy to choose a platform which offers you everything you would probably want on a mobile phone than to choose a different, ‘latest model’ mobile phone every other month?
Tags: Apple, Blackberry, Google, iPhone, iphone clone, Microsoft, mobile phone advertising, mobile advertising, mobile phone, mobile phones, mobile platform, mobile users, next gen iphone, robbie bach, smart phone, Windows Live Mobile, xbox, zune, zune phone
Technorati Tags: Apple, Blackberry, Google, iPhone, iphone clone, Microsoft, mobile phone advertising, mobile advertising, mobile phone, mobile phones, mobile platform, mobile users, next gen iphone, robbie bach, smart phone, Windows Live Mobile, xbox, zune, zune phone
Categories: All things mobile phones, Microsoft.
Ever since Google made the announcement about Android, much has been talked about the mobile software system. Almost every other day, you could see someone talking about Android. The kind of buzz it created in the market was incredible. The initial reaction was nothing but excitement for Android, then it was seen as the potential Apple iPhone killer, and things were looking bright. But then, after some time, some people questioned Google’s logic of making people wait for a long time to get a glimpse of its product. The wait, however, is over.
Last week, at the Annual Developer Conference at San Francisco, Google unveiled the near-completed Android platform to people. The reaction from the crowd gathered there, unanimously, was a big ‘wow.’
Sample this – you can unlock phones by drawing a certain shape on the touch screen. No need to enter passwords or any such thing. On the homepage of the device, you can bookmark all your favorite web pages. There is a magnifying tool that you can use to zoom in on the text in the web pages. And there is an automatic compass tool which helps you with road maps. With all this and more, Android certainly caught everyone’s attention at the conference.
Google has also made it clear that Android will be launched within this year. Google firmly believes that its open source mobile platform will benefit users more and will become the major player in the future.
Analysts believe that with close to 3 billion mobile phones in the market, the scope for an open source mobile platform like Android is huge. They estimate that Google could be able to rake in as much as $5 billion every year from the mobile advertising market.
I have no doubt that Android will be a very useful, very innovative, and very futuristic platform. However, the important thing here is its ability to change certain perceptions about mobile web like the Apple iPhone did. Before the launch of iPhone, surfing the internet from the mobile phone was considered a cumbersome process and very few did that. Bang came in the iPhone and made mobile surfing so much easier. Similarly, if Android could change certain perceptions about mobile phone and offer great user experience, we are in for another revolution in the mobile industry. Are you excited about the launch of Android? Will you give it a try? Most importantly, do you think it will live up to its expectations?
Tags: Android, apple iphone, developer conference, Google, iPhone, mobile advertising, mobile phones, mobile platform, mobile software, mobile web, road maps, software system, touch screen
Technorati Tags: Android, apple iphone, developer conference, Google, iPhone, mobile advertising, mobile phones, mobile platform, mobile software, mobile web, road maps, software system, touch screen
Categories: Google.
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