Google ads for mobile phones

Google recently announced that it will deploy small, custom-made, brand-image ads for mobile phones soon. When it detects a mobile phone browser, these ads will be automatically displayed on the screen. Google thinks these ads will be vital for their future in mobile advertising industry as more and more people are beginning to use their mobile phone for browsing purposes.

If you’re worried that your mobile screen is going to get clustered with lots of ads, don’t be. Google has scaled down these ads to fit into the mobile screen and moreover, only one ad will be displayed at a time, making it easier for the mobile user. Also, Google has instructed the advertisers to link only to pages that are optimized for mobile phones, as viewing normal web pages in mobile phone can be unpleasant some times. The advertisers, as usual, will pay on a per-click basis.

This ad service will be made available to a list of countries including the U.S., France, India, Australia, China, Spain, Russia, and Germany.

It will be interesting to see the response for this move from Google. With Android getting ready to hit the mobile phones soon, this might be even a precursor of things to come.

Categories: Cell Phone Advertising, Google, All things mobile phones.

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Your mobile phone can help you avoid speeding tickets

I just came across this news. There’s a new website on the block which alerts you about police speed traps.

Trapster.com is a new mobile social networking website which has taken up the noble task of alerting people about police speed traps. Skyhook Wireless, a Boston based company, helps Trapster with its location positioning technology.

All you need to do is, sign up for free and download it to your mobile phone. You’re good to go. There are two ways in which this technology can assist you.

1. You can get a roadmap of your area in your mobile screen. It will show you all the speed traps in your area.

2. Users can send alerts among each other. If, on seeing a speed trap, a user pressed “pound one” button in his phone, other users in the same area who are driving above the speed limit would get alerts on their mobile phone.

The technology works mostly with high-end phones and PDAs. Although this is a fairly new technology, a lot of companies have approached Trapster.com regarding advertising.

So there you go guys. No more pains of getting speeding tickets. Though it sounds good, I have a different idea. In fact, a simpler one. Why don’t you just drive at normal speed???

Categories: All things mobile phones.

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