Mobile search grew 68% last year - says research firm

The latest report from comScore says that mobile search is growing by leaps and bounds in the U.S. and Western Europe – a terrific 68% growth in the U.S. and 38% growth in Western Europe. The research firm says that mobile search has a huge future and these numbers could go up considerably in the coming years.

With the influx of high end phones like Apple iPhone and smart phones, mobile users find it easier to access the internet from their mobile phone. So, they use the search facility extensively. Experts say that the introduction of 3G has played a big role in the growth of mobile search. In fact, since the introduction of 3G, the number of mobile users in the U.S. that use the mobile search facility has doubled.

Now, let’s take a look at some numbers.

1. Between June 2007 and June 2008, around 21 million U.S. subscribers and 4.5 million European subscribers used the mobile search facility.

2. Google is the most important search provider for mobile phones. It has a 60% market share in mobile search around the world. It is followed by its fiercest competitor in the mobile space, Yahoo, which has a market share of around 35%. As you know, Google is the default search provider for Sprint and the iPhone and Yahoo is the default search provider for AT&T.

3. 9.5% of mobile users in the U.K. used the mobile search facility last year, which is unprecedented. In the U.S., around 9.2% of mobile users used the search facility.

If the mobile industry continues to grow at this rate, which it will, we can expect a lot more high end phones at affordable rates, cheaper and better data plans, and as a result, a huge increase in the number of people who use the mobile search facility.

Categories: All things mobile phones.

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Gumiyo brings classified ads to your mobile phone

Classified pages in newspapers and magazines might soon become obsolete. Gumiyo.com provides a simple and yet novel way to post ads which connect these two entities. As a one-of-its-kind classifieds site, Gumiyo lets you buy or sell what you want through your mobile phone. The website is accessible both from a web browser and a mobile phone and provides a marketplace that helps in connecting buyers and sellers in real time.

As a seller, you can post ads in the site right from your mobile phone. It’s free and it’s easy. You can capture pictures using your mobile phone’s camera or use MMS messages along with text to create ads. As your ads will be sent to targeted customers, you’ll get plenty of business inquiries and you’re sure to make a sale.

As a buyer, you can simply find what you want on this site. To make things easier, you can create alerts for your preferred products/services. Whenever the product/service you’ve mentioned is available, you’ll get a text message. You can set alerts for multiple items and manage through your mobile phone.

With more and more such useful technologies coming into the mobile space, the mobile phone is slowly becoming a multipurpose device which we can’t live without.

Categories: Cell Phone Advertising, All things mobile phones.

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