Mobile web to be worth $16 billion in 2011

Apparently, some people are confused as to why there is so much fuss about mobile web. Well; the short answer is - $16 billion.

1. Analysts say that mobile web will be worth a whopping $16 billion in just three years from now. Now, a $16 billion market is something that is too big for even giants like Google and Yahoo to be taken lightly.

2. Also, the size of the mobile phone market is three times bigger than the size of the web market. In other words, there are three mobile phone users for one PC user. Now, where do you see more opportunities?

3. Apple iPhone, in more ways than one, changed the landscape of the mobile world. Since its arrival, mobile internet usage has increased as most of the iPhone users regularly surf the net from their phone. Add more high-end phones like Nokia N95, Blackberry, and other such smart phones to the equation and you have the perfect recipe for a mobile web revolution.

4. With 3G and 3.5G networks, high speed mobile browsing is very much possible for mobile users. This will significantly increase the number of mobile web users in the future.

Hence, the excitement.

While Google is busy with Android, Yahoo has been silently working its way to the top. Both these companies have kept people guessing what would be their next move in the mobile world for quite some time now. In my opinion, Yahoo has a slight edge over Google as it’s already set its foot firmly in the mobile market. However, if Android could do to Google what the iPhone did for Apple, we’d be looking at a completely different situation. Either way, the competition is going to be interesting to watch.

Categories: Mobile Web.

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Mobile web is huge - says Nielson Mobile

A latest report from Nielson Mobile says that mobile internet has reached a tipping point. According to its latest survey, there are over 40 million active mobile internet users in the U.S. alone. And the number is growing steadily by the day. So, Nielson Mobile states that mobile internet, as an advertising medium, has reached a critical mass. What this means to advertisers is that they now have a very good market with a good demographic depth.

Now, this should not be surprising for anyone who’s been following the mobile web market closely. Mobile broadband usage has skyrocketed in the recent times and we’ve had report after report predicting just how big mobile web can be in the future. So, all I can say to people who doubted the potential of mobile web is – I told you so. In fact, I think there is still scope for a huge growth. As more and more people start using Apple iPhones, Blackberries, Nokia N95s, and other such phones, the number of mobile web users will increase exponentially. Already, over 80% of iPhone users surf the internet regularly from their phone. So, with more and more sophisticated devices coming into the market, we can expect further growth.

Now that we’ve heard the good news, can you predict which the most popular website among mobile internet users is? If you said Yahoo, give yourself a self-congratulatory pat on your back.

This again should not be very surprising for people following the mobile web market closely. Yahoo has made tremendous progress in the mobile web market and it’s not surprising that it enjoys great popularity among users. However, Google and Microsoft come in the second and third spots respectively and are not far away either.

Categories: Mobile Web.

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