The future is mobile

A recent Harris Interactive Study comes up with some interesting statistics.

1. Around 25% of mobile users like to access mobile internet and purchase things using their credit card.

2. Around 20% of users expressed interest in the concept of mobile wallet – in which charges will be billed to their mobile accounts.

3. Around 10% expressed their interest for stock trading and wire transfers via their mobile phone.

4. Around 16% make use of mobile banking facilities.

While these statistics show that mobile users are becoming comfortable using their mobile phones for banking and shopping, a significant number of mobile users are still worried about security encryption of their data and the possibility of financial scams.

Actually, when services like banking and shopping went online, people raised similar concerns. It took a while for people to understand that doing things online can be much easier and safer. Look at the scenario now. People use internet banking and online shopping regularly. Similarly, I think it’s the duty of network carriers and the concerned parties that offer these facilities to address mobile users’ concerns and reassure them. Once they do, people will embrace this technology and mobile based services and facilities will become enormously popular.

Categories: All things mobile phones.

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Apple iPhone - The leader in mobile searches

I was searching through some of my old archives and I stumbled on to this news. I was like, ‘damn; how did I miss this one?’

Last month, Google announced that Apple iPhone is the leader of mobile searches. As you know, mobile users, particularly high-end mobile users, use their mobile phone to search the internet. Apple iPhone tops this list with the most number of searches being made on it. Google also said that this reinforced its faith that there is significant money to be made in mobile internet. The surprising fact, however, is not this.

The number of searches made on iPhone is 50 times more than the number of searches made on any other handset. Fifty times, fifty freaking times more than its competitors. Blackberry Pearl managed to get the second spot, but still it’s nowhere in the competition.

Call it brand value, call it hype, call it cool technology, or call it user friendly – Apple iPhone is in a league of its own.

Categories: Cell Phone Advertising, Apple iPhone, All things mobile phones.

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