South Africa - Mobile advertisers’ dream market

While experts all over the world are arguing whether or not mobile advertising will grow at the rate it’s been predicted to grow, there is one market which has sent a loud and clear message to all of ‘em. It’s South Africa.

Mobile advertising in South Africa has been very successful and as a result lots and lots of brands are coming up with innovative mobile marketing campaigns to reach out to their target customers. Just check out the facts below.

1. MMS (multimedia messaging service) has been the most successful form of mobile advertising in SA. Most MMS campaigns get a tremendous response within just 48 hours.

2. The response rate for mobile advertising in general has been very good. It’s usually in the range of 10% to 25%, which is way better than the response rates for traditional advertising methods.

3. Amazingly, only less than 1% of people unsubscribe from mobile advertising campaigns on an average.

4. The viral impact of mobile ads has been phenomenal, with mobile users sharing mobile ads with their friends, family, and other people.

5. A lot of companies in South Africa have started their own mobile websites to bring customized mobile content to their customers and the response has been pretty good.

So, South African market has debunked the fact that people in general are averse to mobile ads and all that. Needless to mention, South Africa is said to have the most proactive mobile user base in the world and their data rates are perhaps the cheapest in the world.

This has just reaffirmed my faith that providing useful, relevant mobile content at affordable rates is the key to successful mobile advertising.

Categories: Cell Phone Advertising, All things mobile phones.

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