Pepsi and MyClick launch digital campaign

Pepsi has launched a mobile marketing campaign in connection with the upcoming Beijing Olympics. Pepsi has joined hands with MyClick, a famous snap-and-click marketer, to launch this campaign which targets 12-24-year-olds.

In this campaign, customers are invited to upload their birth date, phone number, nickname, and their photo on any one of the six web portals available in China. Three lucky winners, who will be chosen at random, will have a chance to be featured on special edition Pepsi cans during the summer Olympics.

The winners of this contest will be chosen by fans who can vote for their favorites. They need to download MyClick application on the web portal in order to be able to access everything from voting to status updates.

Pepsi Cola is planning to promote this campaign called ‘Creative Challenge’ big time via TV advertising, internet advertising, MMS, text messaging, point-of-sale promotions in retail outlets, and mobile WAP sites. A huge majority of people in China use their mobile phone as the primary device for interaction and this has given Pepsi tremendous confidence to go ahead and launch this campaign.

These kinds of mobile based contests have become huge successes in the past (read American Idol and other such shows) and I have no doubt that this will become hugely popular too, given the kind of promotion Pepsi is planning to do.

Categories: Cell Phone Advertising, All things mobile phones.

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