Blyk’s mobile advertising campaigns get great response

When I talk about mobile advertising being effective and all that jazz, I just mean one thing. That is the response rate. There are advertisements on TV, newspapers, magazines, radio, and the internet, but none of them has been as effective as ads on mobile phones. And to think that mobile advertising is still in its nascent stage!!!

Take for example, Blyk. Now, Blyk is a well-known name for regular readers of this blog, as I’ve talked about it quite a few times. Recently, Blyk reached the landmark of 100,000 subscribers in the U.K. in just six months after its start. Let’s take a look at some numbers here.

The average response rate of mobile advertising campaigns from Blyk is a whopping 29%. It is miles ahead of others in this aspect. Especially, for some ad campaigns, the response rate is just unbelievable. Some time back, Blyk did a promotional campaign for Nick Hornby’s novel Slam which was released by Penguin Books. The response rate was an astounding 69%. Can you even think of getting this kind of a response from newspaper ads or even online ads?

This is simply why I keep saying that when done well, a mobile advertising campaign could bring in phenomenal results. What say you?

Categories: Cell Phone Advertising, All things mobile phones, Blyk.

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Mobile advertising industry in a very important stage

Mobile advertising, as of now, is in a very important stage. Initially, it was completely turned down by most. It was considered a bad idea, one that will annoy customers. Slowly, the perception changed and now it is considered a very important advertising medium worth billions of dollars. At this stage, a lot of companies are in a dilemma. They can’t try mobile advertising in a full fledged manner yet at the same time they can’t choose to ignore it.

Elizabeth Ross, president of an advertising agency called Tribal DDB West, says almost every client of her company wants to try out mobile advertising at least once. It has got them intrigued and they want to know if it’s really that good. They all want to try it out, yet they are confused. And the reason is simple.

Everyone wants to try out mobile advertising. Reason – they come across some news about mobile marketing and advertising every other day and read about its potential, its growth prospect, and other things. But still, a lot of them are confused and not ready to take the plunge. Reason – people are slightly hesitant as the market is still in its nascent stage.

It all depends on how we handle things. As I’ve said before, if you get it right, mobile ads could be the best option for you to get your product/service across to the customer. But if done wrong, it could backfire big time. So, it’s all about doing some research, finding your core market, working on the ad concept, and coming up with relevant, useful ads for customers.

Categories: Cell Phone Advertising.

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Vodacom’s mobile advertising campaigns get encouraging results

Rick Joubert, the man in charge of mobile advertising in Vodacom, recently had something to say about Vodacom’s position in mobile advertising and the edge that mobile advertising can give you over other traditional methods of advertising. Some of the points he made were quite interesting.

To begin with, he says mobile phone is the seventh mass medium in the world today after print, recording, cinema, radio, TV, and the internet. He also says that the amount spent on mobile advertising will soon be as big as online advertising. Also, he feels that mobile advertising is kind of handicapped right now because the industry is not standardized and there is a lack of metrics.

But despite all this, Vodacom’s mobile advertising market in South Africa is going strong like anything. Given below are some of the figures released by Vodacom. Metropolitan Life, a campaign by Vodacom, generates about 100,000 leads per month.

Vodacom’s Nike branded mobile content gets downloaded 84,000 times.

Vodacom’s Steer branded mobile content gets downloaded 52,000 times.

Personal loan products for large banks generate around 35,000 leads per month.

Figures like these can give one a lot of confidence. Especially, for a market that is considered to be in its nascent stage, these figures are very encouraging.

Categories: Cell Phone Advertising.

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