News Corp to join Microsoft’s bid for Yahoo?

Remember Microsoft’s multi billion dollar bid for Yahoo? The move made headlines all over the world and things got slowed down when Yahoo announced that it is not interested in the offer unless Microsoft raises its bid. Now, the story has taken a new turn. According to sources, media tycoon Rupert Murdoch’s News Corporation might join hands with Microsoft in its bid.

If Rupert Murdoch could pull it off, it would be a terrific union. Just imagine – Microsoft, MySpace (which belongs to News Corp.), and Yahoo on the same side. That would be one hell of a force to be reckoned with.

I think such a union is very much possible. Yahoo’s main reason for ignoring Microsoft’s offer is that it feels that the offer is too low to be accepted. With a powerful company like News Corporation on its side, Microsoft will be able to raise its bid considerably and thus Yahoo might be tempted to accept the offer. If it does happen, it will put Google under tremendous pressure and its number one spot in the internet might be under threat. Moreover, such a union could also have a significant impact on the mobile web space, as all three – Microsoft, Yahoo, and MySpace – are somehow interested in the mobile web space.

Nothing has been decided so far and it will take quite some time for the concerned parties to arrive at a mutually agreeable decision. I’ll keep a close eye on this issue and will keep you guys posted. Meanwhile, feel free to tell me what you feel about this possible alliance.

Categories: Cell Phone Advertising, All things mobile phones, Yahoo, Microsoft.

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