Will newspapers go mobile?

Websites are trying to reinvent themselves by going mobile. Corporations are trying to reinvent themselves by going mobile. Advertisers are trying to reinvent themselves by going mobile. Banks are trying to reinvent themselves by going mobile. What’s next on the list? Newspapers, they say.

When you look at the current scenario, it looks like an obvious transition for newspapers. The circulation is declining by the day as people are more and more getting used to the content available on the internet and the mobile phone. In this case, newspapers hardly have a choice.

Fortunately, the bigwigs of the newspaper world have realized the need for this transition. Already, we have seen Associated Content launch its mobile portal and I have no doubt it will be followed by other news networks. The writing is on the wall. With 3.3 billion active users, mobile market is the biggest market there is. Realizing this, U.S. mobile carriers have invested an astonishing $40 billion to retool themselves according to the new mobile age.

Currently, more than 30% of mobile users surf the internet on their mobile phone. The number is rapidly rising as new mobile users these days mostly go for web enabled mobile phones. With this being the case, newspapers have to find a way to get into the mobile phone at any cost.

The newspaper, fortunately, is almost tailor made for a medium like mobile phone. The specialty of newspapers lies in their ability to provide local content, which is exactly what mobile users want. The more local your data is, the better it will be for the users, since most of them use their mobile phone to find out local information like weather, local events, and so on. So, the transition will be seamless, so to speak. When newspapers go mobile, it will also mean a huge opportunity for mobile advertisers to be able to display highly targeted ads along with the local news content.

What needs to be done – this everyone seems to know. When will it get done? That’s the question. Don’t you agree?

Categories: All things mobile phones, Mobile Web.

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Mobile News Network from the Associated Press

Joining the list of companies that have launched their own mobile portals, the Associated Press released a multimedia news portal for mobile users called Mobile News Network. This news portal will have everything from local news to national news and international news and you can access it any time you want to, right on your mobile phone.

Unlike the usual run-of-the-mill news sites, the Mobile News Network aims to offer a complete multimedia experience for mobile users as it lets you access photo galleries, videos, and a variety of other news content. You can get your daily dosage of entertainment, breaking news, weather forecasts, sports, and finance right from this portal. Also, you will be able to rate the news items and share them with your friends on the go, which I think is a very useful feature.

If you are an iPhone user, you’ll find this news portal even more interesting, as this web application is optimized for Apple iPhone. You can access it from www.iphone.com/webapps. Since it’s optimized to offer a rich experience for smart phone users, AP is sure that they will find this app very appealing. I think this news portal has the potential to serve as a single access point for all sorts of news, especially for smart phone users.

AP has also mentioned that it will release improved versions of this app in future which will have additional content from other broadcasters and special features to improve user experience.

Categories: All things mobile phones.

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