Will the music industry go mobile?

After newspapers, it seems it’s the turn of the music industry to go mobile. I mean, let’s face it. The music industry is not what it used to be and CD sales have dropped considerably. The industry has stagnated to say the least and going mobile to reinvent itself seems to be the only option left. Thankfully, some artists have already realized that and have taken the next step.

A few months back, we saw Madonna sign a deal with Vodafone wherein Vodafone users were able to listen to the album Hard Candy before it was even released in the market. Similarly, earlier this month, British pop sensation Natasha Bedingfield signed a deal with Verizon and will headline a Verizon VIP tour. Verizon users will have exclusive access to Natasha’s albums and users who download ringtones and other such content will get free tickets to her concert and other such promotional items. Usher Raymond has signed a similar deal with Sony Ericsson which will be the primary sponsor for Usher’s musical tour which is scheduled later this year. Though AT&T is yet to sign such deals with musicians, it has already signed deals with music websites such as Napster and eMusic.

The future, everyone says, is mobile. The dipping sales of compact discs and the alarming growth rate of pirated discs have made musicians take some serious decisions regarding the future and some musicians have already set the precedent. Now, it remains to be seen how quickly others can adapt to this new age medium. What do you say?

Categories: All things mobile phones.

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Will newspapers go mobile?

Websites are trying to reinvent themselves by going mobile. Corporations are trying to reinvent themselves by going mobile. Advertisers are trying to reinvent themselves by going mobile. Banks are trying to reinvent themselves by going mobile. What’s next on the list? Newspapers, they say.

When you look at the current scenario, it looks like an obvious transition for newspapers. The circulation is declining by the day as people are more and more getting used to the content available on the internet and the mobile phone. In this case, newspapers hardly have a choice.

Fortunately, the bigwigs of the newspaper world have realized the need for this transition. Already, we have seen Associated Content launch its mobile portal and I have no doubt it will be followed by other news networks. The writing is on the wall. With 3.3 billion active users, mobile market is the biggest market there is. Realizing this, U.S. mobile carriers have invested an astonishing $40 billion to retool themselves according to the new mobile age.

Currently, more than 30% of mobile users surf the internet on their mobile phone. The number is rapidly rising as new mobile users these days mostly go for web enabled mobile phones. With this being the case, newspapers have to find a way to get into the mobile phone at any cost.

The newspaper, fortunately, is almost tailor made for a medium like mobile phone. The specialty of newspapers lies in their ability to provide local content, which is exactly what mobile users want. The more local your data is, the better it will be for the users, since most of them use their mobile phone to find out local information like weather, local events, and so on. So, the transition will be seamless, so to speak. When newspapers go mobile, it will also mean a huge opportunity for mobile advertisers to be able to display highly targeted ads along with the local news content.

What needs to be done – this everyone seems to know. When will it get done? That’s the question. Don’t you agree?

Categories: All things mobile phones, Mobile Web.

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Get ready for mobile coupons

A recent survey from Juniper Research says that mobile coupons will become very popular in a few years and retailers would send around 3 billion mobile coupons by 2011.

Mobile coupons, in my opinion, are a brilliant way for a retailer to connect to his customers directly. It is way more effective than the coupons you find in newspapers and magazines. Most people, including yours truly, often forget to make use of the coupon clips within the required timescale. I, for one, collect various coupons from newspapers and magazines but hardly make use of them because most of the times I forget to take them when I go shopping. With mobile coupons, there is no such problem. You get a coupon in your text message and all you have to do is show it to the retailer/shop owner the next time you shop for something. Since we always have our mobile phone with us, it becomes easier.

QR codes can be a good idea, but then you can’t expect everyone to have a mobile phone with camera facility to scan the ads. But still, it’s a very good technology that can be used effectively.

We’ve already seen some examples where mobile coupon campaigns have been quite successful and I think it will continue to be so. Like I’ve always said, the most important thing is to provide value to people. If you do so, you’ll always find takers.

Categories: Cell Phone Advertising, All things mobile phones.

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