Local mobile search to have huge growth

Juniper Research has recently released a brilliant report which analyzes the future of advertising supported local mobile search services. Some of the important points mentioned in the report were

1. Around 1.3 billion mobile users, a whopping 30% of the user base, will utilize local mobile search facility in 2013.

2. Currently, North America and Western Europe are the best regions for local mobile search. However, this will change soon and China will likely become the leading market for local mobile search.

3. Experts feel that users are more likely to respond to ads that come with local mobile search facility than to generic ads that get displayed in mobile internet or mobile TV.

The research firm has pointed out that this service can only be as good as the local conditions. You need to have good coverage of points of interest, enough mapping data for the place, and lots of high quality local directories which can provide you with the necessary info about the place.

Personally, I think it’s great to have such a facility which you can use to find your way in an unfamiliar place. Especially, people who travel a lot and are constantly on the move will love this service. So, in my opinion, an ad-supported local search facility would be a great success with mobile users. However, the local infrastructure needs to be developed to a great extent in order to make this possible. Hope this happens soon.

Categories: Cell Phone Advertising, All things mobile phones.

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