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When I talk about mobile advertising being effective and all that jazz, I just mean one thing. That is the response rate. There are advertisements on TV, newspapers, magazines, radio, and the internet, but none of them has been as effective as ads on mobile phones. And to think that mobile advertising is still in its nascent stage!!!
Take for example, Blyk. Now, Blyk is a well-known name for regular readers of this blog, as I’ve talked about it quite a few times. Recently, Blyk reached the landmark of 100,000 subscribers in the U.K. in just six months after its start. Let’s take a look at some numbers here.
The average response rate of mobile advertising campaigns from Blyk is a whopping 29%. It is miles ahead of others in this aspect. Especially, for some ad campaigns, the response rate is just unbelievable. Some time back, Blyk did a promotional campaign for Nick Hornby’s novel Slam which was released by Penguin Books. The response rate was an astounding 69%. Can you even think of getting this kind of a response from newspaper ads or even online ads?
This is simply why I keep saying that when done well, a mobile advertising campaign could bring in phenomenal results. What say you?
Tags: advertisements, advertising campaign, advertising campaigns, ad campaigns, Blyk, landmark, magazines, mobile advertising campaign, mobile advertising campaigns, mobile advertising, mobile phones, nascent stage, nick hornby, novel, Penguin, penguin books, phenomenal results, response rate, slam, subscribers
Technorati Tags: advertisements, advertising campaign, advertising campaigns, ad campaigns, Blyk, landmark, magazines, mobile advertising campaign, mobile advertising campaigns, mobile advertising, mobile phones, nascent stage, nick hornby, novel, Penguin, penguin books, phenomenal results, response rate, slam, subscribers
Categories: Cell Phone Advertising, All things mobile phones, Blyk.
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