Mobile TV to rake in the moolah

A recent report from Juniper Research says that mobile TV will be the biggest revenue generator in the mobile advertising industry in 2010. I’ve already blogged about the importance of mobile TV and the kind of impact it can have. Now, this report from Juniper Research reaffirms it.

The total spending on mobile TV in 2008 is just around $335 million. However, it will reach a whopping $2.5 billion in 2013, says the report. The personal nature of the mobile phone, the availability of popular mobile video content, and the ability to target certain key demographics are considered the plus points of mobile TV.

However, the most important point that caught my attention was this statement from the report.

‘People are accustomed to advertisements in video and are thus less irritated by it than other forms of advertising, especially compared to SMS.’

For your information, this has been my stand on mobile TV for quite some time now and I’ve already blogged about the advantage of mobile TV over other forms of mobile advertising.

On one hand, we have people who are getting ready to watch Olympics in mobile TV and on the other hand, we have advertisers who are gearing up to adapt themselves to the phenomenon that is mobile TV. However, they need to remember one thing. Mobile TV is not just about replicating the TV service with simulcast. The content, the package, and the ad format should be interactive enough to keep the viewer engaged or else the whole idea might backfire big time.

Categories: Cell Phone Advertising, All things mobile phones, Mobile TV.

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Watch 2012 Olympics on mobile TV

Olympics 2012 will mark the beginning of a significant technology that can change the very way mobile phones are being used. I’m talking about Mobile TV. Err… is there any correlation between Olympics and Mobile TV? Yes, there is.

London Olympics would be the most watched event in 2012 without a doubt and mobile operators and mobile advertisers are thinking of ways to make the most out of this opportunity. The answer for that could very well be Mobile TV.

A lot of operators are testing the waters already and they’ll be ready to help you check out Olympics events right on your mobile phone, come 2012. The most important things that could decide the way operators will bring you mobile entertainment are the auctions for L Band Spectrum, 2.6 gigahertz spectrum, and analogue television spectrum. The reason is simple – these auctions will decide which technology can be used to take mobile TV to consumers in the most effective way. Operators are already very busy working on various technologies to make 2012 Olympics go mobile. Check out this list.

Vodafone, in Italy, brings mobile television to users through DVB-H (digital video broadcasting handheld) technology, backed by Nokia.

Orange and T-Mobile use TDtv technology for mobile television and will soon launch about 24 mobile TV channels to test the market.

BT and Virgin used DAB technology for their BT Movio mobile TV, which is now a defunct service.

Qualcomm’s MediaFLO is yet another technology that can work well with the L Band Spectrum.

The only way mobile operators can profit from mobile TV is through mobile advertising. So, there are talks on that too. I’ve already stated my opinion on mobile TV advertising and I think it will open new avenues for both mobile advertisers and mobile operators. Not to mention, we, mobile users, will end up getting so many options in our mobile phone that we’ll find it difficult to choose one.

Categories: Cell Phone Advertising, All things mobile phones, Mobile TV.

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