Yahoo’s plans to dominate mobile internet

For long I’ve been focusing on Yahoo’s growth in the mobile internet market. From innovative mobile applications to strategic partnerships with companies all over the world, Yahoo is going great guns in the mobile internet market.

Recently, I read an article on Yahoo in a PR site which explained Yahoo’s plans in the mobile world. Usually I read such press releases with a pinch of salt, as things are often hyped and there is a lot of jargon involved. But surprisingly, this was very simple and to the point. I noticed a couple of very good points which I’d like to share with you.

Yahoo’s policy as far as mobile internet is simple. It focuses on three things.

1. Offering the best possible search facility in mobile phones

2. Serving the customers with relevant, targeted, useful ads

3. Being utmost careful in handing users’ private information and take their privacy very seriously

In my opinion, this is perhaps the best possible way to reach the top spot in mobile advertising industry. In Yahoo’s case, it becomes even more important to reach the top spot in the mobile internet market, as it has a point to prove to a lot of people. Ever since the Yahoo-Microsoft deal failed, people have been skeptical about Yahoo and there is a lot of pressure from its investors too. In such a scenario, grabbing the top spot, even if it’s only in the mobile space and not in the online space, could prove a thing or two to people.

I think Yahoo has everything to become the top dog in the business. It has useful mobile applications like onePlace, oneSearch, and oneConnect, all of which have been received well by mobile users. It also has made partnerships with a lot of companies and it is now said to have the potential to reach a whopping 600 million users. The only thing that needs to be seen is how Yahoo competes with a company that is hell bent on gaining the top spot in the mobile industry – Google.

Categories: Cell Phone Advertising, All things mobile phones, Yahoo, Mobile Web.

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Yahoo OnePlace - Mobile bookmarks made easy

Do you find it hard to revisit sites again and again in your mobile phone? Do you wish you could bookmark important sites, news feeds, and search results in your mobile phone? Well; Yahoo will soon have an answer for this.

In the second quarter, Yahoo will launch OnePlace, a mobile phone tool which will allow users to bookmark their favorite web pages on their mobile phone. This saves the hassle of keying in the URL every time, especially for the sites that you visit often – like flight information, weather reports, or sports pages.

Yahoo says it has reinvented the process of bookmarking and has customized it to the needs of mobile users. OnePlace will not bookmark fixed pages – instead, it will have placeholders linked to pages that have updated info, thereby making it easier for users to find out the latest information.

More importantly, OnePlace, with the help of two other Yahoo mobile services namely oneSearch and oneConnect, will customize the content behind the bookmarks according to the user’s location and preferences. Marco Boerries, the man behind Yahoo mobile, thinks this will help people get the most relevant and the most recent results from their bookmarked pages.

Methinks Yahoo is trying hard to topple Google from its top position. Yahoo has stated that it aims to reach more than 750 million users by the end of this year. It has already partnered with big names like Telefonica, AT&T, and T-Mobile. Going by the speed at which Yahoo is coming up with new products and services and partnering with the big names in the industry, Google is in for some stiff competition.

Categories: Cell Phone Advertising, All things mobile phones, Yahoo.

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