Some good news for mobile marketers

Finally, here’s some good news for mobile marketers. Access 360 Media’s latest report says brings up a few points which I think will be very reassuring for mobile marketers.

1. Once people subscribe to text message alerts from marketers, they stick to it. The number of people who unsubscribe after getting alerts for some time is very less. In fact, it is only around 4%.

2. The response for mobile marketing campaigns has been very high. On an average, 2 to 4 percent of mobile users click on the ads they get to know get more information. This is way better than the response rate from online ads, which is somewhere around 0.01%.

In my opinion, these two facts prove a point. The one which I’ve been telling again and again and again in this blog. Get your customer’s permission, send useful, relevant ads, and give them the choice to opt out of it any time they want. Rest assured, your mobile marketing campaign will be a success.

Categories: Cell Phone Advertising.

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Mobile ads have better recall rates than TV ads

How do you judge the impact of an advertisement? How do you find out if it was effective or not? In most cases, you go by brand recall - the ability of the customer to recall your brand after being shown the ad a few times. Until now, TV was considered the best medium to place ads as it had the highest brand recall rates. But mobile advertising has simply changed everything.

According to reports from analysts, mobile ads have higher recall rates than TV ads. At the recent Mobile Advertising Degree conference, the representatives of Verizon Wireless emphasized the same fact. They also added that despite being costlier, mobile ads are preferred over online ads because they have a phenomenal click through rate.

This is incredible. I’ll explain you why. First, TV has a huge reach. Second, ads in TV are so common that people no longer consider them a problem. Third, a TV screen is more fit for rich ads and watching an ad on a TV screen could be actually fun.

Now, let me compare this with mobile phones. First, a mobile phone, until now, is not considered a primary advertising medium. Second, ads in mobile are considered intrusive by many, so you can’t expect mobile advertisers to start sending ads to all and sundry. Third, watching an ad on a mobile screen, especially a low end mobile phone’s screen, is not exactly a great experience.

Going by what I’ve said above, anyone can say that the odds are stacked against mobile advertising. But guess what? Mobile ads have a phenomenal click through rate of 2% and more, which is way better than online ads.

Now, just imagine. If these kinds of results are possible right now, what could be the case in future when we have more high-end mobile phones, richer ad formats, improved technology, and most importantly, an open-minded society which is not averse to mobile ads? All I can say is one word – unimaginable.

Categories: Cell Phone Advertising.

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