So, are you ready to shop from your mobile phone?

Lightspeed Research recently conducted a survey in Britain regarding mobile shopping. The question asked was – Are you comfortable with the idea of buying products or services through your mobile phone? 1000 people took part in the survey and over 17% of them were positive about buying products or services through their mobile phone.

Most of the participants also said that they will buy stuff only from well known retailers. Also, they were comfortable with shopping for ‘on-the-go’ products like concert tickets, film tickets, holiday vouchers, and travel tickets.

With mobile coupons becoming more and more popular, I think the next mobile revolution will take place in the retail industry. While 17% might look like a small figure, it will certainly go up if people find it easy and secure to shop from their mobile phone. Already, mobile based services like mobile banking are popular because banks have made the process very simple and secure at the same time. So, an effective, easy-to-use platform with a secure payment gateway could be the best way to entice customers into mobile shopping.

Categories: All things mobile phones.

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TiECON to go completely mobile

The Indus Entrepreneurs Group Conference (TiECON), an annual conference for entrepreneurs, has been in the news of late. It’s a popular event and attracts many an entrepreneur in the town, but it’s been in the news for another reason. For the first time, the participants will ask their questions and raise their points via text messages.

That’s right, you heard it right. MobileVerbs Inc., a mobile marketing platform provider, has come up with a platform for TiECON wherein the participants will be able to contact the panel moderator through text messages. No more microphones, no more ‘waiting for your turns’, and no more chaos.

The attendees will also be able to receive the agenda for meetings, breaking news, and other content related to the event directly on their mobile phone in real time. This, according to TiECON organizers, can save a lot of time and make the whole process a whole lot simpler. They say that they are impressed with the idea of a mobile phone based conference as it ensures privacy among attendees and makes it easier for them to contact moderators quickly.

Talk about mobile phone being a multifaceted device…

Categories: All things mobile phones.

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