Google to introduce its mobile advertising service in China

After its successful mobile advertising deal with Japan’s topmost mobile carrier, Google is all set to sign a similar deal in China. Google has officially announced that it will soon launch a mobile advertising service which will cover mainland China, Taiwan, and Hong Kong.

While Google has made it clear that it will be partnering with Far EasTone and Chunghwa Telecom in Taiwan, it has not said anything about its partnerships in mainland China.

Chinese mobile market is considered one of the fastest growing markets in the world and Google has stepped into it with great expectations. It remains to be seen if this deal can turn out to be as successful as the one it signed in Japan with NTT DoCoMo.

Categories: Cell Phone Advertising, Google.

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Yet another interesting report on mobile advertising - II

I recently read a brilliant report on mobile advertising by Arthur D Little, a leading management firm. It says that mobile broadband will gain significant popularity in the next five years and with Europe being the leader in mobile based services now, mobile broadband penetration in Europe will be the highest in the world, up to 50%.

The report also talks about the role of mobile operators in mobile advertising. I was surprised to read that advertising generates only 5% of mobile operators’ revenue whereas in other media, advertising plays a bigger role and constitutes around 16% of the total revenue. This clearly indicates that mobile operators are yet to understand the impact of advertising as a revenue generating model. However, with mobile market growing fast, they need to think of ways to tap the revenue that can be generated from advertising.

Internet kingpins like Google and Yahoo have realized the importance of mobile advertising and are working on making it a successful source of revenue. At this stage, mobile operators need to do something on their own to generate revenue through advertising or they need to at least form partnerships with big players like Google and Yahoo and share the revenue. Either way, there is money to be made in mobile advertising and whether you are an operator or an advertiser, you need to come up with an idea to get your share.

The report also talks about Blyk and takes it as a case study to describe how successful mobile advertising could be, if it’s done the right way.

I’ve always believed that mobile broadband has a great future and moreover, we are now at a stage where we are fed up with 3G networks and talking about WiMax as an alternative. So, the stage is set for mobile broadband to become the next big thing.

Categories: Cell Phone Advertising, All things mobile phones.

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