Pay per call - The next step in mobile advertising?

With mobile advertising gaining momentum by the day, marketers and advertisers are thinking hard to come up with mobile advertising campaigns that will catch the attention of mobile users. One such idea is pay per call.

Pay per call is the concept of sending adverts to mobile users with a little twist. The ads will have a phone number which the user can call to get more information on the product or service advertised. This form of advertising is sure to get you a lead, as a person will call you only when he is interested in your product/service. So, if you can impress him with your sales talk, you are sure to get a sale.

However, pay per call costs more than traditional pay per click advertising in the internet. But it has better conversion rates and it’s been proven that people are willing to call the number immediately if they like what they see in the ads they get. This is especially good for retailers and small business owners who want to reach out to people in the local area more effectively. If you are a retailer and you’ve introduced a new product/service, the best way to inform people is to send mobile ads with your number on which they can get back to you. Since you target the local customers, they will definitely give it a try if it’s useful to them. So, this form of advertising is more effective, more targeted, and more likely to get better results.

So far, pay per call hasn’t clicked big time with local mobile marketers but experts predict that it could become a big deal in the coming days.

Categories: Cell Phone Advertising, All things mobile phones.

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