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Sometimes, people ask me why I get excited about the future of mobile web. Well; what do I tell them? Just check this out.
There are 3.3 billion mobile users in the world today as opposed to 1.5 billion TV users and 1.1 billion PC users.
In Japan, only 30% of use their PC to access the internet. The rest, a whopping 70%, use their mobile phones to access the internet. In other words, mobile browsing is the thing in Japan now.
In South Africa, mobile data plans are very cheap and this encourages people to use their mobile phone to access the internet. In fact, South Africa is one of the biggest markets for mobile web in the world.
Click through rates in mobile advertising are roughly 10 times more than the click through rates of traditional advertising. This will encourage mobile advertisers tremendously to join hands with carriers and offer ad funded mobile content via mobile web to people.
Any other doubts?
Tags: advertisers, doubts, Japan, mobile advertising, mobile content, mobile data, mobile phone, mobile phones, mobile users, mobile web, pc users, south africa, traditional advertising, tv users
Technorati Tags: advertisers, doubts, Japan, mobile advertising, mobile content, mobile data, mobile phone, mobile phones, mobile users, mobile web, pc users, south africa, traditional advertising, tv users
Categories: Cell Phone Advertising, All things mobile phones, Mobile Web.
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