Blyk’s mobile advertising campaigns get great response

When I talk about mobile advertising being effective and all that jazz, I just mean one thing. That is the response rate. There are advertisements on TV, newspapers, magazines, radio, and the internet, but none of them has been as effective as ads on mobile phones. And to think that mobile advertising is still in its nascent stage!!!

Take for example, Blyk. Now, Blyk is a well-known name for regular readers of this blog, as I’ve talked about it quite a few times. Recently, Blyk reached the landmark of 100,000 subscribers in the U.K. in just six months after its start. Let’s take a look at some numbers here.

The average response rate of mobile advertising campaigns from Blyk is a whopping 29%. It is miles ahead of others in this aspect. Especially, for some ad campaigns, the response rate is just unbelievable. Some time back, Blyk did a promotional campaign for Nick Hornby’s novel Slam which was released by Penguin Books. The response rate was an astounding 69%. Can you even think of getting this kind of a response from newspaper ads or even online ads?

This is simply why I keep saying that when done well, a mobile advertising campaign could bring in phenomenal results. What say you?

Categories: Cell Phone Advertising, All things mobile phones, Blyk.

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Read bestsellers right in your mobile phone

Shortly from now, mobile users in India will be able to read books right on their mobile phone. Penguin Books India, one of the leading publishing houses, has partnered with Mobifusion to make this happen soon.

There will be three books available for reading to begin with – “The Joy in Loving – A Guide to Daily Living with Mother Teresa”, “The Path to Tranquility”, and “The Book of Prayer”.

Penguin plans to start this with India and slowly take it overseas. Indian mobile users are known for using premium services regularly and Penguin is sure that this move will go down well with Indian mobile users in the long run.

People from Penguin said that this is an initiative to make world class literature available to people in all forms possible. With mobile phone playing such a vital role in our day-to-day life, this was always around the corner.

Both Penguin and Mobifusion have not disclosed the names of mobile service providers who will be a part of this venture as of now, though it will be revealed soon.

Actually, what is it that you can’t get on mobile these days? Music, TV, movies, books, phew… the list just goes on.

Categories: Cell Phone Advertising, All things mobile phones.

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