Popeye Chicken’s Mobile Coupon Campaign a Major Success

Check this out folks; this is easily one of the most amazing news I’ve heard from the mobile marketing industry lately.

Popeye’s Chicken recently ran a mobile coupon campaign in Wichita, Kansas to promote its three-piece chicken dinner. The campaign, which was developed by Ping Mobile, was a super success with a response rate of nearly 54%.

The campaign was simple. It asked customers to text the keyword ‘POPEYES’ to 74642. On doing so, the customers got a message from Popeye’s Chicken. The message had a mobile coupon which the customer can use to get a free two piece chicken dinner on buying a three piece chicken dinner and a medium drink. The customers were also given a choice to join the Popeye’s Chicken VIP Club to get more such offers right in their mobile phones.

Over 750 people responded to the campaign and more than 50% of them have opted in to join the VIP club to receive more such offers in the future. The customers, at the time of opting in, are reminded that they have the option to opt out of the campaign any time they want simply by texting ‘STOP’. This reassures the users that they can opt in and opt out of the campaign any time they want without any hassles.

This is something that I have always said about mobile coupons. Such campaigns are highly targeted, affordable, and, most importantly, very effective. The response rates for these types of campaigns are usually way higher than what you get with traditional marketing campaigns. Mobile advertising, like I’ve always said, is where the future lies for everyone – from big businesses to small ‘mom and pop’ local retailers.

Categories: Cell Phone Advertising, All things mobile phones.

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Cox to enter the cellphone advertising market

Cox, a name well known in the television media, is preparing to enter the world of cellphone advertising. Cox is usually known for its television advertisements, but has decided to take its advertising program one step further into the cell phones of customers, thanks to the enormous hype that cellphone advertising has created in the market recently.

As you might know, user participation increases exponentially in any TV program if there is an option for the users to take part in the program through their cellphone. The best example for that would be the American Idol. The country saw millions of text messages being sent to choose their favorite as the American Idol and the program sponsors were simply amazed at the response. Similarly, Cox ran an advertising program for gourmet pizza chain Vocelli on TV last September, where users were asked to send text messages to get discount coupons. When users sent text messages, Cox replied them back with an offer in which customers can opt in to the Vocelli mobile club in order to be able to additional discounts and other offers. The user participation, needless to say, was higher than usual and more than half of the subscribers who sent text messages went on to opt in to the mobile club. This has given enormous confidence to Cox and it’s soon planning to venture into the world of cellphone advertising on a much larger scale.

The interesting thing to be noted here is, Cox partnered with Ping Mobile to run this advertising campaign. As more and more companies are interested in cellphone advertising, small cellphone advertising companies have a great chance to tie up with them and deliver their advertising solutions on a much larger scale.

Categories: Cell Phone Advertising.

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