Virgin Mobile Promotes its Mobile Web Services Aggressively

I just saw the latest Virgin Mobile ad on YouTube. They have come up with this ad to promote their mobile web services. I have to tell you; the ad looks quite good. Rumor has it that the company has spent millions on its ‘powerful stuff’ promotional campaign which includes this internet ad as well. The promotional campaign includes ads for every popular medium including TV, online, and the print medium.

The ad is named Fantastic Journey. It is aesthetically shot and is very colorful. The important thing to be noted in this ad is that it does not boast of any celebrity. It is simple, yet appealing. When I watched it for the first time, I couldn’t help but think of Virgin Mobile’s last advertising campaign which involved celebrities like Pamela Anderson, Kate Moss, and Buster Rhymes. This time around, the company has decided to stay away from the glitz and glamour of celebrities and focus on delivering the right message to the viewers.

The underlying message of this ad is that mobile internet can brighten up your life and help you forget the monotonies of your everyday life. Virgin Media authorities have stated that they wanted to reach their core audience on an emotional level and give them a glimpse of the colorful world of mobile web. A world which can bring free video clips, music, movie trailers, games, and social media right to their mobile phone screen. This is the reason why they stayed away from celebrities as they wanted people to get the message without getting distracted by the presence of celebrities.

It is really interesting to see that a major telecom company like Virgin Mobile is spending millions of pounds to promote their mobile web services. It just goes to show that mobile internet might as well be the next big thing. Considering the rate at which it is growing, it could happen sooner than later.

Categories: All things mobile phones, Mobile Web.

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