AT&T’s mobile TV - Deal or no deal?

Mobile TV has gained a lot of attraction in the recent times. Mobile advertisers are looking to go beyond the traditional means of advertising on mobile phones like text messaging (SMS), MMS, and banner ads and mobile TV could be the ideal choice for them. There are two reasons for this. First, people are used to ads on TV. So, watching ads during a TV show, even if it’s on their mobile phone, won’t sound too odd to them. Second, you can offer a huge variety of content via mobile TV which can attract plenty of people, making it more lucrative than SMS ads or banner ads.

However, not everyone is painting a rosy picture about mobile TV. For example, the latest offer from AT&T – AT&T Mobile TV – has raised a debate among experts.

AT&T has launched its mobile TV service in 58 markets and uses the same Qualcomm MediaFlo service used by its counterpart Verizon. If you remember, Verizon launched its V Cast Mobile TV a few weeks back. AT&T offers 10 channels at a rate of $15 per month. However, experts say this might not go down too well with everyone.

They seem to come up with two reasons. First, not everyone will be enthusiastic about paying $15 a month for mobile TV. Second, only two handsets can support this mobile TV service - LG Vu which costs $300 and Samsung Access which costs $200.

My take on this issue is simple. Both Verizon and AT&T offer mobile TV services from MediaFlo which are far superior in quality than watching a downloaded video clip on your mobile phone. Market research shows that there is a considerable audience, if not large, for mobile video and this could work in favor of mobile TV. However, the downside, as I already mentioned in my article earlier, is that only two or three handsets can support this service. You cannot expect everyone to buy a $300 mobile phone. So, if they could make it available on more handsets, handsets that are affordable, I think they could attract a good number of users.

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Categories: Cell Phone Advertising, All things mobile phones, Mobile TV.

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Verizon brings live TV to mobile phones

If you are a San Diegan, you can watch live TV right on your mobile phone from now on. How does that sound?

Verizon Wireless has come up with this service which helps you watch TV shows in real time in your mobile phone. Verizon uses Qualcomm’s MediaFlo technology to bring this service to your mobile phone. Incidentally, San Diego happens to be the 58th market to get Verizon’s V Cast Mobile TV service.

Verizon thinks it can attract a lot of subscribers to its live TV service as it offers a variety of networks like NBC, CBS, MTV, FOX, ESPN, and Nickelodeon for users to choose from. The service will cost you anywhere from $13 to $25 and it gives you the choice to watch live TV shows from all the aforementioned networks.

In my opinion, Verizon’s mobile TV service is good enough to attract some subscribers. I think it is way better than watching downloaded video clips on your mobile phone. It’s live TV and people can watch their favorite news channels, sports channels, finance news channels, and other channels on the move which could be really convenient. However, only four of Verizon’s phone models support this live TV service, which I think is a definite downside. You can’t expect everyone to own an LG Voyager, can you? On a side note, I think this move could actually revive the stock price of Qualcomm which has remained stagnant for quite some time now! :)

Most importantly, if you happen to live in San Diego, check out this service and let me know your thoughts.

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Categories: Cell Phone Advertising, All things mobile phones, Mobile TV.

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