Could local mobile marketing become the next big thing?

Mobile advertising, especially when targeted at a particular area, can bring in some great results. It can help retailers and local small business owners to a great extent. In fact, I would go to the extent of saying that local mobile marketing will be the next big thing as far as mobile advertising is concerned. I’d back up my claim with a few reasons.

The number of mobile phones is significantly larger than the number of PCs in the U.S. There are two mobile phones for every PC in the U.S., to be precise.

Internet advertising has a response rate of 1% whereas mobile advertising has a response rate of 5%, which is unbelievably good.

People hardly leave their mobile phone home. They carry it everywhere, making it ideal for advertising.

You can target your core customer base very easily. Mobile users will trust you as they know that you mean business and won’t spam them with unnecessary ads.

When someone responds to your ad, he/she will most likely look forward to other such offers in future. For example, if someone buys a makeup product, they won’t mind you send a discount coupon for makeup products as and when you have an offer, as they are most likely to make use of it.

It makes the job of the customers very simple. If there is a new offer in town, they need not go all the way to the shop in person to find it out. They can simply get alerts on their mobile phone and decide whether to shop or not.

However, the potential of local mobile marketing has not been exploited fully by retailers and small business owners. But as I mentioned some time back, retailers all over the country have decided to buck up and make use of the phenomenon that is mobile advertising. So, get ready to shop through your mobile.

Categories: Cell Phone Advertising, All things mobile phones.

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