Ford’s innovative mobile marketing campaign in India

Okay folks, let me ask you a question.

You’re a billion dollar automobile company, you’ve just released a new, peppy edition of your car which appeals mostly to youngsters, and you want to grab the attention of young car enthusiasts all over the country. What do you do?

Simple. You do mobile marketing.

Ford did the exact same thing in India when it released its new Ford Ikon Music Edition car called the iKool. Ford used the services of MindShare, a mobile marketing company, to come up with a creative mobile marketing campaign for iKool. MindShare contacted Nokia and made an agreement to advertise on Airtel Live!, the WAP site of India’s leading mobile operator, Airtel. Airtel is part of Nokia Media Network and it readily agreed to this arrangement.

MindShare created an innovative, content rich WAP site for Ford iKool. Mobile users around the country were served with banner ads through Airtel Live!. Those who clicked on the banner ads were taken to the iKool WAP site where they had the chance to download mobile games, wallpapers, ringtones, and many more.

The response rate for this mobile marketing campaign was a terrific 8.58%. Especially, two content pages – “Services For You” and “News & Sports” – saw a phenomenal click through rate of 14%, which is unseen before.

Ford has actually set an important precedent, as far as I’m concerned. I still remember, when Ford came up with its new model called Fiesta in India about a year and a half back, it mostly relied on TV ads and newspaper and magazine coverage. Now, just within a couple of years, things have changed so much that it went straight to a mobile marketing company to get the job done. And the result was there for everyone to see, right?

Categories: Cell Phone Advertising.

0 comments.

Adidas and Nike’s mobile advertising campaigns get a staggering response

While some companies have still not taken mobile advertising seriously enough, some companies have gained a lot from mobile advertising. Two of the best examples would be Adidas and Nike.

Jackmyers.com, a B2B media website, posted a report on an Adidas mobile advertising campaign which features famous basketball stars who proclaim that ‘Basketball is a Brotherhood’. The ad campaign targeted teenage boys and girls and has become immensely popular among them. Upon clicking on the text ads they get, mobile users were taken to a mobile site where they can call the stars in the ad campaign, get tailor-made voicemail, special ringtones, and wallpapers. The response from teenagers was phenomenal. Take a look at the numbers.

Five million mobile impressions on the ads.

75,000 page views to the mobile site in the first week.

Over 8000 people opted in.

Thousands of people called their favorite stars, repeatedly.

Nike ran a similar campaign but it was run locally on Vodacam’s VLive! Portal. The portal offered free mobile content and had a great response from mobile users. Take a look at the numbers again.

84,000 downloads and 9200 survey responses.

The funny thing is, Nike only expected about 15,000 downloads and 4000 survey responses when it launched the campaign. But the results exceeded everyone’s wildest expectations.

A research conducted by Jackmyers.com also stated that mobile advertising is the one that’s most likely to get better results than any other form of advertising, at very little cost.

This is great news for mobile advertisers all over the world. Like I’ve always stated, targeted mobile advertising is a sure shot way to get better returns. And with time, things will only get better.

Categories: Cell Phone Advertising.

0 comments.

Customize your mobile phone - Myxer’s here

There’s a lot being said about how mobile advertisers should reach out to the end users, how they should cater their products/services, and all that jazz. How about something that’s meant for the end users alone? Here comes Myxer. Myxer basically allows you to get a lot of useful content for your mobile phone in a very easy way.

All you need to do is, check out their website, select whatever you find interesting, and send it to your mobile phone. It’s that simple. They have tons of free ringtones, images, text, and videos which make for great mobile content. Also, they have introduced a new technology which can help you customize your mobile content. Now, you can take a snap of yourself, your fiancé, your friends, your dog, or whatever you want and make it a template for your mobile phone. Also, you can create your own ringtones by mixing and remixing a number of audio files they already have. This customization feature could get a great response from not just users, but also from website publishers. Why? Simply because, the site owners can reach out to end users far easier than they can imagine. With this kind of a user-friendly technology, they can market their products/services very effectively for the end users. So, what are you waiting for? Go check out the site now and get some cool ringtones for your mobile which will make everyone turn your way.

Categories: Cell Phone Advertising.

0 comments.