Expert from MMA Discusses the Future of Mobile Marketing

Chasing The Storm has a good interview of Rohit Dadwal from MMA (Mobile Marketing Association). To my surprise, most of the things Rohit mentioned in the interview are things that I am already familiar with. In fact, anyone who has been following the mobile marketing industry closely could easily relate to what Rohit says in his interview. Some of the most important points he made include

1. SMS (short messaging service) marketing or text message marketing will continue to grow steadily in 2009.

2. Bad economy will make businesses and brands think twice before spending their money on traditional advertising. So, they are more likely to spend their advertising dollars only in mediums like mobile phone marketing that guarantee quantifiable returns and successes.

3. Mobile social networking will continue to grow steadily.

4. Mobile search marketing will become big.

5. Location based services will be a huge success and it will continue to play a major role in mobile marketing.

6. Mobile coupons and mobile alerts will become a lot more popular with people.

7. In the next five years, a lot of brands around the world will have a strong mobile presence. In fact, it will become so common that it will be unusual for a big brand to not have a strong mobile presence.

8. Mobile marketing is meant for businesses of all sizes. No matter how small or how big a business empire you have, all you need is the ability to reach the end users. So, businesses can benefit from mobile marketing irrespective of their size and popularity.

As you can see, none of the points made above is new. If you have been following the industry closely, you can see that it is growing steadily and moving in a direction exactly as predicted by experts a few years back. If it continues to grow the same way, it will be a multibillion dollar industry just as predicted. Don’t you think?

Categories: Cell Phone Advertising, All things mobile phones, Mobile Marketing Association.

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