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AdMob, a well known name in mobile advertising, has joined hands with Unicast in an effort to make its mobile advertising campaigns better and more effective. Through this partnership, AdMob will use Unicast’s Rich Media Mobile Platform to make its advertising campaigns richer, better, and more effective.
Rich Media Mobile is a technology which can be used to create rich, effective mobile advertisements and track their performance. Mobile advertisers are thrilled at the prospect of having a technology which will not only make their advertising campaigns better, but also track their performance and hence help them calculate the ROI (Return on Investment) perfectly.
Rich Media Mobile uses a unique technology which can automatically find out the type of mobile phone a user has and the kind of media it can play and offer the mobile content in the right format. In other words, this technology will customize mobile content and deliver it appropriately. This will help mobile marketers deliver their content effectively and enhance the experience of mobile advertising for end users. You can track your advertising campaigns through real-time reporting and assess their effectiveness. The service is compatible with AT&T, Sprint, T-Mobile, Verizon, and other prominent US carriers.
Tags: Admob, advertising campaigns, AT&T, mobile advertisements, Mobile advertisers, mobile advertising, mobile content, mobile marketers, mobile phone, real time reporting, Rich Media Mobile, Rich Media Mobile Platform, ROI, Sprint, T Mobile, Unicast, Verizon
Technorati Tags: Admob, advertising campaigns, AT&T, mobile advertisements, Mobile advertisers, mobile advertising, mobile content, mobile marketers, mobile phone, real time reporting, Rich Media Mobile, Rich Media Mobile Platform, ROI, Sprint, T Mobile, Unicast, Verizon
Categories: Cell Phone Advertising.
With mobile advertising industry growing by leaps and bounds, we need to understand that there are certain issues which need to be addressed in order to make it sustain its growth in the long run. One of the most important yet less-talked-about issues is the need of good analytic tools for mobile websites.
In the web, you have excellent analytic tools to gauge your site’s growth and traffic, to calculate the performance of a PPC campaign, and so on. Now, aren’t these things needed for mobile sites also? You have a mobile site and you definitely need to know how it has performed over a period of time, and most importantly, you have a variety of mobile advertising programs, whose performance you need to monitor constantly to be able to calculate your ROI and reach out to your target customers more effectively. But unfortunately, there are not many analytic tools available in the market today. So, this, undoubtedly, is one of the most important issues that mobile advertising enthusiasts need to take into consideration.
I’m confident, however, that with the growing awareness about mobile advertising around the world, issues like the one I’ve mentioned above will be solved soon. So, let’s wait.
Tags: analytic tools, mobile advertising, mobile advertising enthusiasts, mobile advertising programs, mobile websites, PPC campaign, ROI, traffic
Technorati Tags: analytic tools, mobile advertising, mobile advertising enthusiasts, mobile advertising programs, mobile websites, PPC campaign, ROI, traffic
Categories: Cell Phone Advertising, All things mobile phones.
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