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It’s weekend time and, as usual, I started digging into the RSS feeds I’ve subscribed to. And I came across this news which I thought was very cool.
Tohato, a snacks company in Japan, has done a phenomenal job in interactive mobile advertising. Tohato has come up with a mobile advertising campaign based on its two popular brands of spicy snacks namely Habanero and Satan Jorquia.
The idea is simple. All you need to do is, buy a pack of snack, scan the 2D barcode printed on the pack, and enter the game via your mobile phone. First, you’ll be asked to pick your favorite brand between Habanero and Satan Jorquia. Each brand has its own ‘evil army’ and whoever chooses that brand becomes a part of that army. There will be a ‘World’s Worst War’ in which both these armies will fight against each other.
You can also move up the ranks in the army by recruiting your friends to join your army. In turn, they could recruit their other friends to join the army. As more and more people join through you, you’ll be promoted. There are twenty battlefields in which these armies will fight against each other and after every fight, details like how many died, how many were promoted, which battlefield was captured by whom, and other things will be delivered to you via your mobile phone.
The response for this campaign has been great so far, as the game is highly engaging. The ad agency in Japan which created this mobile advertising campaign has already got several awards worldwide for the best mobile campaign.
Japan once again has proved that it’s miles ahead of other countries when it comes to mobile advertising. If you notice, using QR codes in mobile advertising campaigns has paid off big time and it has made their job every so easy. I for one, as a mobile user, find the idea of scanning the barcode easier than say sending a text message to get more details on a particular product. I really hope that mobile advertisers in the U.S. and Europe take note of this and use QR codes in their mobile advertising campaigns.
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Technorati Tags: 2d barcode, advertisers, advertising campaign, advertising campaigns, ad agency, battlefields, big time, fight details, habanero, interactive mobile advertising, Mobile advertisers, mobile advertising campaign, mobile advertising campaigns, mobile phone, mobile advertising, mobile campaign, mobile user, phenomenal job, qr codes, ranks in the army, sending a text message, spicy snacks, text message, tohato, weekend time
Categories: Cell Phone Advertising, All things mobile phones, Mobile Games.
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