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As the next step in its quest for domination in the mobile advertising industry, Yahoo might soon start sending text message ads to mobile users. It is all set to announce a partnership with a startup in Silicon Valley (where else?) called 4INFO. Yahoo believes that 4INFO’s technology will be very helpful in its text message advertising campaigns.
Yahoo is planning to send mobile content including news, sports updates, horoscopes, weather forecasts, and other things via text messages. The total number of characters allowed in a text message is 160. Out of this, 40 characters will be dedicated to advertisements.
The point, however, is, they seem to have an interesting deal. Yahoo will send mobile content backed up with mobile ads and 4INFO will try to send ads through its own mobile advertising network. The revenue will be split 60-40 between them and whoever managed to make a sale will walk away with 60% of the share. How about that?
Tags: 4info, advertisements, advertising campaigns, advertising network, horoscopes, including news, mobile ads, mobile advertising, mobile content, mobile users, partnership, sending text message, silicon valley, sports updates, text messages, weather forecasts, Yahoo
Technorati Tags: 4info, advertisements, advertising campaigns, advertising network, horoscopes, including news, mobile ads, mobile advertising, mobile content, mobile users, partnership, sending text message, silicon valley, sports updates, text messages, weather forecasts, Yahoo
Categories: Cell Phone Advertising, Yahoo.
The thing about mobile advertising is that it’s an inclusive market. While big brands fight over the coveted market leader position, small players can quietly carve a niche for themselves. If you’ve got something valuable to offer, you will certainly find takers. Take for example, a National Hockey League team which has struck the right chord with its fans big time via its text messaging program.
Pittsburgh Penguins, the famous NFL team, has been sending text message alerts to college students about its ticket sales, available tickets, discount offers, and other things for the past two years successfully. It all started when the team wanted to reach out to college kids, who form a considerable fan base. The team started sending text messages to college kids about the number of tickets available and the discounts offered and the response was pretty good. Encouraged by this good response, the team hired the services of Vibes Media, a mobile marketing agency, and came up with the idea of mobile based contests and giveaways. The response was brilliant as more than 80% of the fans responded by taking part in the contests. Now, Pittsburgh Penguins regularly sends team news, game recaps, and plenty of other alerts to more than 20,000 fans.
Already, popular brands like Pizza Hut have sponsored some of the text alerts and thanks to the positive response from the fans, the team is thinking of an idea to tap this market and earn some revenue through sponsored text alerts. Now, is that smart or what?
Tags: college kids, fan base, game recaps, leader position, marketing agency, market leader, mobile advertising, mobile marketing, national hockey league, nfl team, penguins, pittsburgh penguins, pizza hut, sending text message, sending text messages, team news, text messaging, ticket sales, vibes media
Technorati Tags: college kids, fan base, game recaps, leader position, marketing agency, market leader, mobile advertising, mobile marketing, national hockey league, nfl team, penguins, pittsburgh penguins, pizza hut, sending text message, sending text messages, team news, text messaging, ticket sales, vibes media
Categories: Cell Phone Advertising, All things mobile phones.
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