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A new mobile phone service, fully funded by advertisements, has been launched in the Philippines. The service is called U Mobile and it is targeted mainly toward young people.
This is the first-of-its-kind service in the Philippines, where more than 45% of the people are said to own mobile phones. This service is specifically targeted toward people from age 15 to 34 – popularly termed ‘the youth and yuppies’. The phone service is open for people only on an invitation only basis. You can use this service absolutely free of cost provided you’re willing to get that many ads in your mobile phone as specified by the service provider.
The company aims to get anywhere from 60,000 to 100,000 subscribers within one year.
This company reminds me of Blyk, which has had phenomenal success so far. However, the success of this ad funded phone service depends on user response. If you remember, Blyk set a similar target of 100,000 subscribers in one year in the UK and reached it in just six months. It remains to be seen if this Filipino company can do so.
Tags: advertisements, Blyk, invitation, mobile phone, mobile phones, mobile phone service, phenomenal success, Philippines, service provider, subscribers, target, U Mobile, UK, yuppies
Technorati Tags: advertisements, Blyk, invitation, mobile phone, mobile phones, mobile phone service, phenomenal success, Philippines, service provider, subscribers, target, U Mobile, UK, yuppies
Categories: Cell Phone Advertising, All things mobile phones.
Two of the major FMCG brands, Hindustan Unilever and Coca Cola, have recently launched mobile advertising campaigns in India.
Mobile advertising in India is becoming popular of late and we’ve already seen some evidences of clever mobile advertising campaigns from film personalities in India. Now, it’s the turn of big brands to get into mobile marketing seriously.
While Coca Cola has launched a mobile advertising campaign for its fizzy drink Sprite, Hindustan Unilever has launched one for its ice-cream brand Cornetto. Among other things, you need to understand the ‘timing’ of these campaigns. This is the summer season in India and believe me, it’s h-o-t. In fact, it’s so hot that more than 50% of annual soft drink sales happen during this season. So, what better way to boost it further than by launching a mobile advertising campaign? Clever stuff, I should say.
Coincidentally, both these companies have sought the services of Oxigen, a value-added service provider for mobile phones. If this turns out to be a success, we can see more and more companies getting into mobile advertising in the coming days.
Tags: advertising campaign, advertising campaigns, coca cola, cornetto, drink sprite, film personalities, fizzy drink, fmcg brands, India, mobile advertising, mobile marketing, mobile phones, service provider, soft drink, unilever, value added service
Technorati Tags: advertising campaign, advertising campaigns, coca cola, cornetto, drink sprite, film personalities, fizzy drink, fmcg brands, India, mobile advertising, mobile marketing, mobile phones, service provider, soft drink, unilever, value added service
Categories: Cell Phone Advertising, All things mobile phones.
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