Innovative mobile advertising programs

The growth of any industry depends on the kind of reception it gets from people and when it comes to mobile advertising, it is absolutely true. The success of an advert, especially through the mobile phone, depends on three things.

Firstly, you need to make people understand that there is some value for them and they do get benefited by checking out the ads. Secondly, you need to make your ads interesting enough to keep them engaged, and thirdly, you need to make those ads simple enough that people can respond to your ad with no or little effort from their part. Speaking of which, two companies have done exactly the same with their innovative mobile advertising methods.

SnapTell Inc. is a name well known in the mobile advertising/marketing industry and within a year of its inception, it has earned a name for itself in the industry. It has an innovative mobile advertising method wherein customers are asked to take a snap of a newspaper ad, magazine ad, or a billboard ad of a particular product and send it in order to get discounts on the product. Recently, a wine retailer in New York tried this method out and had tremendous response from the customers. As a customer, you don’t have to worry about getting ads in your mobile phone and responding to them, as you can simply take a snap of a newspaper ad or billboard ad and simply send it back to get discounts on the product. Also, taking a picture with a camera mobile is far easier than having to respond to an ad via text message. This innovative mobile advertising method has enticed a lot of customers and SnapTell has become very famous in a short period of time.

The next company is Single Touch Interactive Inc., which has a mobile advertising program that is as easy as 1-2-3. In this program, customers will be able to activate their electronic discount coupons whenever they go for shopping, simply by dialing the pound sign followed by ‘SAVE’. This is far better than traditional discount coupons available in magazines and newspapers in which case you have to cut them and carry them whenever you go out in order to be able to avail of the discounts. In this case, you can simply activate your coupon any time you want and get benefited immediately. This advertising plan will be unveiled from February next year.

It’s really good to see small players in the mobile advertising industry coming up with innovative plans like this to get response from the customers. Mobile advertising industry, I think, is truly the example of a free market where it really doesn’t matter whether you are a big player or a small player – if you deliver what people want, you are in.

Categories: Cell Phone Advertising.

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