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The latest report from comScore says that mobile search is growing by leaps and bounds in the U.S. and Western Europe – a terrific 68% growth in the U.S. and 38% growth in Western Europe. The research firm says that mobile search has a huge future and these numbers could go up considerably in the coming years.
With the influx of high end phones like Apple iPhone and smart phones, mobile users find it easier to access the internet from their mobile phone. So, they use the search facility extensively. Experts say that the introduction of 3G has played a big role in the growth of mobile search. In fact, since the introduction of 3G, the number of mobile users in the U.S. that use the mobile search facility has doubled.
Now, let’s take a look at some numbers.
1. Between June 2007 and June 2008, around 21 million U.S. subscribers and 4.5 million European subscribers used the mobile search facility.
2. Google is the most important search provider for mobile phones. It has a 60% market share in mobile search around the world. It is followed by its fiercest competitor in the mobile space, Yahoo, which has a market share of around 35%. As you know, Google is the default search provider for Sprint and the iPhone and Yahoo is the default search provider for AT&T.
3. 9.5% of mobile users in the U.K. used the mobile search facility last year, which is unprecedented. In the U.S., around 9.2% of mobile users used the search facility.
If the mobile industry continues to grow at this rate, which it will, we can expect a lot more high end phones at affordable rates, cheaper and better data plans, and as a result, a huge increase in the number of people who use the mobile search facility.
Tags: 3G, apple iphone, AT&T, ComScore, Google, iPhone, mobile phone, mobile phones, mobile search, mobile space, search facility, smart phones, Sprint, Yahoo
Technorati Tags: 3G, apple iphone, AT&T, ComScore, Google, iPhone, mobile phone, mobile phones, mobile search, mobile space, search facility, smart phones, Sprint, Yahoo
Categories: All things mobile phones.
Apparently, some people are confused as to why there is so much fuss about mobile web. Well; the short answer is - $16 billion.
1. Analysts say that mobile web will be worth a whopping $16 billion in just three years from now. Now, a $16 billion market is something that is too big for even giants like Google and Yahoo to be taken lightly.
2. Also, the size of the mobile phone market is three times bigger than the size of the web market. In other words, there are three mobile phone users for one PC user. Now, where do you see more opportunities?
3. Apple iPhone, in more ways than one, changed the landscape of the mobile world. Since its arrival, mobile internet usage has increased as most of the iPhone users regularly surf the net from their phone. Add more high-end phones like Nokia N95, Blackberry, and other such smart phones to the equation and you have the perfect recipe for a mobile web revolution.
4. With 3G and 3.5G networks, high speed mobile browsing is very much possible for mobile users. This will significantly increase the number of mobile web users in the future.
Hence, the excitement.
While Google is busy with Android, Yahoo has been silently working its way to the top. Both these companies have kept people guessing what would be their next move in the mobile world for quite some time now. In my opinion, Yahoo has a slight edge over Google as it’s already set its foot firmly in the mobile market. However, if Android could do to Google what the iPhone did for Apple, we’d be looking at a completely different situation. Either way, the competition is going to be interesting to watch.
Tags: 3G, apple iphone, Google, internet usage, iPhone, mobile web, mobile internet, mobile market, mobile phone market, mobile phone users, mobile users, mobile web users, mobile world, nokia n95, smart phones
Technorati Tags: 3G, apple iphone, Google, internet usage, iPhone, mobile web, mobile internet, mobile market, mobile phone market, mobile phone users, mobile users, mobile web users, mobile world, nokia n95, smart phones
Categories: Mobile Web.
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